With so much choice in the world of perfumery, how is one to choose a signature scent without paying attention to the fragrance families they're naturally drawn to? From botanical greens and saccharine gourmands to smoky, sultry ouds, we all have a preference for one, or several, scent profiles. Ahead, our judges have made the selection process much simpler by sharing their verdict on the best perfumes across the most popular fragrance families.
How are the products tested and judged?
The Fragrance Awards have been judged by a panel of industry experts, bringing together the sharpest noses and most discerning voices in beauty—from industry-leading Marie Claire UK editors to renowned fragrance specialists: Nicola Bonn, Mowa Osifeso, Suzy Nightingale, Thomas Dunckley, and Clémence Pellé. Judges tested the scents and provided scores based on perfume family, innovation, longevity and packaging.
WINNER: BEST GREEN
Judge Nicola Bonn describes this fresh green as "addictive", and indeed, it features a heady, moreish blend of salty blackcurrant, bell pepper accord, fresh hyacinth and narcissus absolute.
WINNER: BEST WOOD
Crafted to reveal the mysteries of the world's largest rainforest, Granado's Amazônico is a feat of contrast and textures, between earthy and green and dry heat and humid. "I love the apothecary style of this fragrance," comments expert Clémence Pellé. "This woodsy is timeless, elegant with a touch of retro."
WINNER: BEST FLORAL
This floral unisex is a unique take on the classic jasmine fragrance, thanks to notes of mango, tropical fruits, green leaves, smoke and cacao. Our judges all agreed on one thing: it's addictive.
WINNER: BEST MUSKY
The personal favourite of master perfumer, Luca Gritti, Muskaria is a luxurious blend of noble musks, precious resins and rare spices, including labdanum, benzoin and ambrette.
WINNER: BEST CITRUS
"I love the slight fun creative take of Jorum Studio," notes Clémence Pellé. "There's always something unexpected, and it's like vitamin D in a bottle."
WINNER: BEST SKIN SCENT
This sensual, woody skin scent takes inspiration from the moon's cool, powdery surface, as well as it's warm lunar glow. Nicola Bonn says: "I'm completely and utterly in love with this incredible fragrance."
WINNER: BEST FRUIT
Here, it's a sun-kissed fig from the gardens of the south of France that takes centre stage, with its sweet, milky sap. It's expertly blended with sandalwood, cedarwood, dreamwood, and jasmine.
WINNER: BEST GOURMAND
Judge Suzy Nightingale was full of praise for this sugary fragrance: "The sweetness in Vanille Infinie is burnished, like flambéd brown sugar atop a vanilla bean-flecked créme brulée. It makes for a gorgeously grown-up gourmand which, nevertheless, doesn't feel too buttoned up to have some serious fun."
WINNER: BEST AMBER
Clémence Pellé states that this as a scent to go "out out": "There's so many layers and so much depth. It's a seductive amber with a mysterious edge."
WINNER: BEST CHYPRE
This UK exclusive pays homage to the earthy terrain of the brand's native Umbria, with an invigorating, perfectly grounded mix of bitter orange, pink pepper, and patchouli.
WINNER: BEST SPICY
As its name connotes, Safran Royal bottles the rare essence of saffron, the world's most expensive spice. It's singular scent is enhanced with Moroccan wormwood, as well as leather and amber.
WINNER: BEST OUD
A quintessential "sexy" scent, Dolce&Gabbana's Velvet Desert Oud opens on a heavy wave of incense, before unfolding into something smokier, with enigmatic notes of dark wood and deep amber.
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