Monday, 17 August 2026

If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage

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Turning 34 several weeks ago meant having a funny internal conversation about whether I could still realistically count myself in my 'early-thirties' these days. The conclusion I came to was that no, I was now officially in 'mid-thirties' territory – and while there was nothing scary about this whatsoever, it did offer me the perfect opportunity to take stock of my skincare and makeup to determine if it's still working for me at this age.

Makeup-wise, I feel as though I've sort of grown out of foundations. As you hit your thirties and beyond, it's fairly normal to switch to lighter base products that don't cling to dryness, fine lines, and the like. I've since become a skin tint girlie through and through. But sometimes, I do feel like reaching for a foundation, be it on a day when my skin needs a little extra 'help,' or before an evening event I want a little 'more' for.

This is when I discovered the magic of foundation balms, which are said to be a great option for your thirties and beyond thanks to their sheer-yet-buildable coverage and blurring properties. Pro Makeup Artist, Joy Adenuga, calls them "an excellent option for anyone concerned about dryness or fine lines, as they move with the skin rather than settling into texture." That said, they're pretty versatile, working for a range of skin types (normal, dry, combination). Oily skin types may just need to powder them down, but can still certainly enjoy them.

Foundation balms, Adenuga describes, "make for easy application and bridge the gap between skincare and foundation." She adds: "Unlike traditional liquid foundations, which tend to be water-based and available in a range of finishes from matte to dewy, balm formulas are rich in emollients, oils and waxes that melt into the skin on contact. This gives them a creamy texture and a finish that looks incredibly skin-like rather than overly perfected."

For application, Celebrity Makeup Artist Mezhgan Hussainy says starting with less is key. "You can build coverage, but it's much harder to take it away," she explains. "With a balm, I like to pick up a small amount and start in the centre of the face, where most people need the most evening out, and blend outward." For this texture, you can use fingertips, a beauty sponge or a dense brush, "depending on the formula and the finish you want."

If you're interested in trying a balm foundation, the good news is that more and more are hitting the market. From old favourites to newer gems by L'Oreal Paris and Clinique, here's how I fared when trying 5 of the best foundation balms.

How We Test

The Marie Claire UK team takes product testing seriously, committed to delivering accurate, honest, and genuinely helpful reviews for our readers. We applied and wore each of these foundation balms for extended periods and in different conditions to properly assess how they perform. We assessed each for packaging, texture, coverage, skincare benefits, shade range, longevity, and finish.

The Best Foundation Balms

Best Overall: Clinique Daily Calm™ Foundation Makeup Balm

Clinique Daily Calm before and after

Before (above) and after (below) applying Clinique Daily Calm™ Foundation Makeup Balm (Image credit: Rebecca Fearn)

Clinique's Daily Calm Foundation Makeup Balm is still fairly new to the market, but it's made a major impression already – particularly, in this case, on me. My favourite of the bunch, this hydrating, blurring balm has a gorgeous skin-like finish thanks to its sheer-yet-buildable coverage. It feels light and fresh on the skin, which is no surprise given it features a soothing botanical blend, calming magnolia, and hyaluronic acid to create the perfect makeup-meets-skincare complexion product.

Best lightweight: L'Oréal Paris True Match Hyaluron Tinted Balm Solid Foundation

L'Oreal before and after

Before (above) and after (below) applying L'Oréal Paris True Match Hyaluron Tinted Balm Solid Foundation (Image credit: Rebecca Fearn)

The newest product to hit the stands, L'Oreal Paris' offering is an affordable way to dip your toe into foundation balms if you're still a little hesitant. This is a great lightweight formula that has a buildable level of coverage, starting super naturally. Perhaps the other biggest selling point here is its skincare-first ingredients list, which spotlights hyaluron emollients to hydrate and blur the skin, for a gorgeous flattering effect that also prioritises skin health. Best applied with a dense foundation brush, this is the perfect entry point into this category.

Best Matte: Laura Mercier Tinted Blur Balm

Laura Mercier balm before and after

Before (above) and after (below) applying Laura Mercier Tinted Blur Balm (Image credit: Rebecca Fearn)

Laura Mercier's balm has a definite blurring effect that'll have a clear appeal to those who prefer more of a matte finish. If you're excess oil-prone, this will be a great one to try. I did find the Tinted Blur Balm to feel a little less hydrating than some of the others, meaning it clung to areas of dryness (and a few fine lines) in my skin, perhaps indicating it's better for slightly younger skin. However, this may just be my skin type; if you like a matte finish, it is still well worth a go.

Best Dewy: Merit The Minimalist Perfecting Complexion Stick

Merit The Minimalist before and after

(Image credit: Rebecca Fearn)

Not a 'balm' in the traditional sense, Merit's Complexion Stick is a long-time favourite of mine, and its smooth, balmy texture means I was happy to sneak it into this line-up. For those where time is of the essence come morning time, a balm in a stick like this one is arguably far more convenient; it's just so easy to swipe on and go. The Minimalist has a lovely dewy (yet natural) finish that looks velvety and smooth, and a little goes a long way. Apply it directly to the face, then buff in with a dense brush.

Best Coverage: Trinny London Just A Touch

Trinny London Just a Touch before and after

(Image credit: Rebecca Fearn)

After something with a little more coverage? Try a rich balm like Trinny London's, which is designed to be used in small amounts (it's very pigmented) and buffed out. I use this right after applying some dewy skincare, and add a little with my fingertips before blending across my face. It can also be used as a concealer when applied directly to a specific area, making it a great multitasker, too.



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Sunday, 16 August 2026

If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout

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So, you’re burnt out. Properly burnt out. The kind where answering “how are you?” feels like an unreasonable question and your idea of self-care is moving your laptop from the desk to the sofa. And yet, for the go-getters, over-achievers, chronic over-committers, and serial multitaskers, many of us are genuinely shocked when a week of annual leave doesn’t magically fix us.

We all (sadly) know the drill: you spend six months running on caffeine, high cortisol and sheer force of will, finally collapse onto a sun lounger, and expect your body to go, 'Ah, lovely. We’re healed.' Except not quite.

Because if the environment, habits and boundaries that got you to burnout in the first place are waiting patiently for your return, a week off can feel less like recovery and more like borrowed time.

The harder pill to swallow? Genuine recovery asks a little more of us. Fueling adequately has to be non-negotiable. Training needs to match your actual capacity, not the imaginary version of yourself who apparently has unlimited energy. And rest comes in more forms than lying horizontally for seven days and hoping for the best.

Reportedly, 776,000 UK workers experienced work-related stress, depression or anxiety in 2023/24, resulting in 16.4 million working days lost. The picture being painted is clear: burnout may not be an official medical diagnosis, but it’s become one of the defining health challenges of modern work. Yet, somehow, we’re still expecting a week off to fix it. So, I put it to the experts: what does genuine recovery actually look like - physically, mentally, and emotionally?

Don't miss our guides to avoidable energy-draining habits, how to boost energy, and how to beat fatigue while you're here.

The Real Reason Why You’re Exhausted But Still Can’t Switch Off

Before we brand ourselves as burnt out because one final straw sent us spectacularly over the edge, it’s worth remembering that burnout has a specific definition. As Emily Austen, author of The Smarter, an empowering manifesto for breaking free from burnout, explains, it isn’t simply another way of saying you’re tired of your job.

“The World Health Organisation classifies it as an occupational phenomenon resulting from chronic, unmanaged workplace stress,” she says, “characterised as exhaustion, growing cynicism or mental distance from your work, and a drop in your sense of effectiveness. Crucially, burnout is not a medical diagnosis in itself.”

That distinction matters. “Burnout isn't just a mood, and it's also not a catch-all,” Austen says. It can affect mood, regulation, physical health, mental load and social capacity - which perhaps explains why a week in the Algarve isn’t quite the reset button we imagine it will be.

“Here’s what nobody tells you about burnout: it isn’t a deficit you can top up. It’s not a battery. It’s a pattern,” she adds. "A week away doesn’t necessarily touch the pattern, because the pattern was never really about location."

So why, when you’re utterly exhausted, are you still so wired?

Clinical Psychologist Dr Emma Hepburn explains that changes in the brain and body mean that, although you’re worn down and depleted, your threat response can be ramped up - making it surprisingly difficult to switch off. “This leads to one of the ironies of burnout,” she says. “Although you need rest and replenishment, you are on high alert, which makes it hard to sleep or rest.”

Hepburn describes our resources as a kind of ‘body budget’, with the brain constantly trying to keep things in balance. “In burnout, that budget is chronically overdrawn, perhaps even bankrupt”. And, just as one pay cheque won’t clear a mountain of debt, “a short break won’t bring it back into balance”; the body needs longer-term input to replenish its resources.

The Link Between Burnout, Safety and Recovery

We’ve established that burnout can leave your threat response ramped up. But what does feeling safe actually have to do with being burnt out - and why does it matter for recovery?

​Maybe I’m naive, but I’d never really connected the two. In my head, burnout was exhaustion, irritability and brain fog - not something that had anything to do with whether my body felt safe.

​But this is where the physiology gets interesting. When your brain perceives an ongoing threat, your body responds accordingly. “When your body doesn't feel safe, it is in what I refer to in my book as ‘threat mode’,” explains health psychologist Dr Sula Windgassen. “Multiple systems - including your hormonal, metabolic, cardiovascular and immune systems - become activated to protect you.

​The problem? They’re not designed to stay switched on indefinitely. “Over a long time, this activation results in further depletion, because you simply don't have the resources to remain activated chronically,” says Windgassen.

​And that creates a rather vicious cycle: the longer your body stays in threat mode, the more depleted its resources become, while that depletion itself makes recovery harder. “When these systems become depleted, your body's ability to recover is physiologically impeded,” she explains.

​TLDR: recovery isn’t simply about doing less. Your body needs to feel safe enough to come out of threat mode.

The Overlooked Role of Food in Burnout Recovery

Now, for the often overlooked piece of the puzzle: food. I’m guilty of blaming exhaustion on under-fuelling, but I’d never really considered that not eating enough could be contributing to how burnt out I feel.

“Chronic stress is energetically expensive,” says nutritionist Hannah Alderson. “When the stress response is repeatedly activated, cortisol helps mobilise glucose to give the brain and muscles energy to deal with a perceived threat. Your body’s greatest asset when you are stressed is energy.”

So what happens when you’re already stressed and then take that energy away? “You’ve got an even more stressed system,” says Alderson. “Skipping meals or chronically under-eating can create another physiological stressor, while falling blood glucose can trigger hormones such as cortisol, potentially adding to that familiar shaky, anxious, irritable, exhausted-but-wired feeling.”

Emerging research supports this: a 2025 study of working adults found that more nutrient-dense dietary patterns were associated with lower levels of emotional exhaustion and cognitive fatigue; meanwhile, research on low energy shows that chronic under-fuelling can affect multiple physiological systems, reinforcing why adequate energy intake matters when the body is already under strain.

The answer isn’t necessarily some magical “stress-busting” nutrient. “Food can support and optimise your stress and resilience and therefore recovery from burnout,” says Alderson. She recommends focusing on the nutritional foundations: regular meals containing protein, healthy fats, fibre-rich carbohydrates and plenty of colourful plants, “to provide steady energy and the nutrients needed for normal nervous-system and energy metabolism.” Magnesium, B vitamins, Omega-3 fats, iron and vitamin D all have a vital role to play, she adds, “although supplements shouldn’t replace food or correct a genuine deficiency.”

5 Science-Backed, Simple Ways to Fix Burnout - According to the experts

Pause the scrolling; we have some good news. Recovery doesn’t have to mean radically overhauling your life overnight. Here, the experts share five simple places to start.

1. Eat breakfast before you reach for the coffee

At the point where you’re completely frazzled? Alderson has one simple nutrition habit she wants you to prioritise: eat breakfast.

“This is a hill I will die on. Ideally, eat within 90 minutes of waking, including a good source of protein alongside fibre and healthy fats. Something as simple as eggs with wholegrain toast and avocado, or Greek yoghurt with berries, nuts and seeds, can give the body a much more supportive start than running on caffeine alone.”

And importantly, have your coffee after food. “Let’s not throw a stimulant into the system first thing,” she says. “Caffeine shouldn't have to do breakfast's job.”

2. It’s time to inspect your boundaries

Repeat after me - your capacity is not a character flaw. Windgassen wants you to start noticing where you’re consistently saying yes when your body is screaming no - and put a boundary there. “Burnout accumulates through repeated breach of your capacity.” This might mean continually saying yes and taking on more than you have the resources for.

And there’s evidence behind the boundary-setting argument. Research increasingly links poor work-life boundary management with poorer wellbeing and burnout, while interventions that actually change workload, job demands and employee control show some of the strongest evidence for reducing burnout.

3. Try a two-minute stress check-in

In a world constantly telling you that you need more - productivity, discipline, wellness - clinical psychologist Dr Claire Plumbly’s advice rings refreshingly simple: you might just need to check in with yourself.

“You don't need an hour-long meditation retreat. Instead, use the natural transition points in your day: between meetings, before picking up the kids or when you shut your laptop, for a quick nervous-system check-in.”

Ask yourself: What state am I in, and what does my body need right now?

After a stressful meeting, that might look like stretching, walking round the block, or shaking off some pent-up energy.

The aim, says Plumbly, is to “listen to your body and choose to respond to its need in that moment”

4. Find a way to psychologically clock off

Contrary to popular belief, answering a few emails from the bathtub at 9 pm doesn’t count as switching off. A 2021 study suggests that psychological detachment from work is quite possibly one of the most important skills for reducing burnout - and, rather inconveniently, the more stressful your job, the more you need it, yet the harder it can be to achieve.

Plumbly recommends finding an easy, transportable activity that “anchors your attention away from work, ideally something that doesn't involve your phone, which can easily become a portal straight back into your inbox. Reading, music, knitting, puzzles, gaming, sport: whatever genuinely absorbs you.”

And if you’re a workaholic - expect resistance. “You will get urges to continue working and to discontinue the detachment activity,” she says. Ride out the urge. “Like any habit, it gets easier with repetition.”

5. Borrow someone else’s compassion

Burnout doesn’t just drain your energy. It can turn up the volume on that horrible voice in your head: You’re failing. You’re behind. You should be coping better.

Hepburn says self-compassion can be an antidote to the shame and negativity that’s often associated with burnout. The problem? When you’re already depleted, finding that compassionate voice yourself can be surprisingly difficult.

Her solution is wonderfully simple: borrow someone else’s.

“When you notice your brain spiralling into hyper-negative territory, think about what a kind friend, partner or person you trust would say to you in that moment, and let their voice replace yours for a while.”

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Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to

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You've been hashtag blessed with a supermodel mother (Cindy Crawford)—and, even better, have been industriously sidelining your nepo baby origin story by starring in The Shards, Ryan Murphy's latest show based on the novel by Bret Easton Ellis (The Guardian gave it five stars). In fact, on the promo trail, Kaia Gerber—whose father is businessman Rande Gerber—has been showcasing one of the best wardrobes (read: easy and elegant) of summer 2026.

Kaia Gerber

Kaia Gerber wearing Toteme (Image credit: Getty Images)

The Shards might be set in a high school—the vibe? The Secret History crossed with American Psycho—but the model-actor's looks have been a lesson in the opposite mood: grown-up minimalism. Together with her stylist Emma Jade Morrison, Gerber has pulled off custom Prada, Gucci and Valentino, not to mention a dusting of Fendi Couture.

Kaia Gerber

Kaia Gerber wearing DÔEN (Image credit: @kaiagerber)

Where it gets interesting, however, is her off-duty style, which you'll be glad to hear might contain designer but is more about contemporary brands. (In fact, this also goes for her "on-duty" wardrobe on closer inspection. One of her outfits while promoting The Shards—a fluid black slip dress paired with a lightweight white scarf—is from Toteme.)

Kaia Gerber

Kaia Gerber with co-star Hayes Warner (Image credit: @kaiagerber)

Not only has been carrying one designer handbag for the past few months—a rarity in today's pap culture, especially if you work in Hollywood!—but she wears (and rewears) a capsule wardrobe comprised of brands such as Repetto (for ballet pumps), With Jéan (for jersey dresses and skirts), DÔEN (for lace-trimmed blouses) and Alo (for activewear). With help from Star Style, which is one of the best resources if you see a celebrity wearing something you love and ideally want to own, we've found some of the exact pieces in her rotation.

Shop Our Favourite Kaia Gerber Staples



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I Swear By Facial Cupping for a More Sculpted, Less Puffy Face—This £6 Tool Is My Secret

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If you’ve ever had a lymphatic drainage facial, you’ll know the satisfyingly sculpted, contoured look you leave the treatment room with. But you don’t necessarily need an appointment—or a complicated facial massage routine—to recreate the effect at home. Enter facial cupping: an easy, affordable way to help reduce puffiness and leave your complexion looking firmer and more defined.

facial cupping

(Image credit: @alifewithfrills)

But what exactly is facial cupping? The practice uses small, flexible silicone cups that create gentle suction as you glide them across the skin. Used with specific movements, they can encourage lymphatic drainage and move excess fluid, temporarily reducing puffiness and making the face's natural contours appear more defined. The suction also stimulates blood flow to the skin, which can give your complexion an immediate glow boost.

The technique is surprisingly straightforward, and plenty of easy-to-follow tutorials online can help you get started. All you need is a facial cupping set and a hydrating serum or facial oil to give the cups enough slip to glide smoothly across the skin. Once you’ve mastered the movements, it takes just a few minutes.

I’ve been using my £6 pink silicone facial cupping set from Amazon for years, and it’s long been my secret weapon for a more contoured, sculpted-looking face before a night out or special occasion. Equally, if I’ve had a bad night’s sleep and wake up looking particularly puffy, a few minutes of facial cupping never fails to make a noticeable difference. So when I say I’ve put at-home facial cupping through its paces, I mean it—I’ve used it multiple times a week for several years, and it remains one of my most relied-upon DIY treatments for quick, visible results.

facial cupping

(Image credit: @alifewithfrills)

How to Master Facial Cupping

The technique takes a little practice to master, but there’s one important rule from the outset: never leave the cups suctioned in one place for more than a few seconds, as this can cause bruising. I learnt that lesson the hard way during my early facial-cupping experiments.

The appeal is that the results can be visible almost immediately. By encouraging lymphatic drainage and helping to move excess fluid away from the face, cupping can temporarily make cheekbones and the jawline appear more defined, reduce the look of under-eye bags and puffiness, and leave the face looking generally tighter and more sculpted.

Despite the suction, it shouldn’t hurt or feel uncomfortable—in fact, I find the process surprisingly relaxing. The small, pliable silicone cups look a little like miniature traffic cones and are nothing like the larger, often glass cups associated with professional body cupping. You may notice some temporary redness afterwards as blood flow increases, but in my experience this settles quickly.

facial cupping

(Image credit: @alifewithfrills)

Most facial cupping sets available online come with four cups: two larger cups for the face and two smaller ones for the more delicate eye area. In my experience, however, the smaller cups don’t make much of a noticeable difference. I tend to use the larger ones beneath my eyes and along my brow bones too, without any issues.

To create suction, gently pinch the sides of the silicone cup, place it against the skin, and release your grip so it attaches. Before you begin, apply a generous amount of a slippery serum or facial oil—this is essential to allow the cup to glide easily rather than tugging at the skin. I then move the cup upward and outward across the face before sweeping it down behind the ear and toward the base of the neck.

facial cupping before

Before facial cupping (Image credit: @alifewithfrills)

after facial cupping

After facial cupping (Image credit: @alifewithfrills)

The Verdict

Facial cupping has become one of my go-to at-home treatments for a more sculpted-looking face, alongside cryotherapy. Once you’ve mastered the technique, it’s incredibly easy to do—and if you want to see just how much of a difference it makes, try cupping one side of your face first. Compare the two in the mirror and the reduction in puffiness and added definition can be surprisingly noticeable.

For me, it’s a firm favourite: quick, affordable and easy to incorporate into my routine. After years of using it, it’s one DIY treatment I’ll continue reaching for whenever my face needs a little extra definition.

facial cupping products

(Image credit: @alifewithfrills)

Complete Your Facial Cupping Routine



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Friday, 14 August 2026

Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think

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A few years ago, you might have dropped an objectively "eye-watering" amount on a, say, a handbag because you saw it on the Olsens, got caught in the cross-hairs of a persuasive shopping assistant or hoped it would last a lifetime. Nowadays, however, customers are looking for something that you might expect to be listed on a dating profile: emotional connection.

The Business of Fashion's recent report, The State of Fashion: Face to Face With Luxury Clients, which was produced in collaboration with consultancy firm McKinsey & Company, found the following: "Emotional connection is the number one driver of luxury brand desirability in both the US and China — above craftsmanship, heritage and logo recognition." A customer still expects quality but wants more besides.

Alexandra Carello

(Image credit: Alexandra Carello)

"Things like beautiful imagery, exceptional product, operational slickness, high-touch customer service are par for the course—on top of that consumers now need to feel like they are buying into something," says luxury brand advisor Alexandra Carello. "The brand has to work hard to create something that people want to be a part of. This is not about pushing out information and product anymore this is about pulling people in and enveloping them in your world," she says.

The BoF report uses the case study of Chanel, interviewing the brand's president of fashion, Bruno Pavlovsky, about how it's managing to grow in a difficult luxury climate (2025's operating profit was $4,712 million, an increase of 5% compared to 2024). Pavloksky cites Matthieu Blazy, the new artistic director, and his vision—of a future that's rooted in a storied past—as the reason why customer interest has been reinforced. "Chanel, the brand, never stopped generating interest. Matthieu’s arrival has reinforced that interest. He has perfectly integrated the heritage of Mademoiselle Chanel, of Karl. But his work also makes space for more freedom, more audacity in an intelligent way."

Chanel Haute Couture AW26

Chanel Haute Couture AW26 (Image credit: Getty Images)

Celine is another brand that has recently undergone a changing of the guard, with a new custodian in the form of creative director Michael Rider. Having previously worked at the maison under, arguably, its most venerated creative director, Phoebe Philo, Rider's design language is steeped in the lore of what the internet refers to as "old Celine" Similarly to Blazy, however, he's using that history and knowledge to move forwards, taking the brand into exciting territory that has got fans re-excited by a new Celine.

Ruth Bewsey

Ruth Bewsey (Image credit: Daisy London)

This new territory is where the luxury shopping experience goes beyond the transactional. How brands in more contemporary price brackets have managed this is by treating the product as just the starting point. "I've always believed the best brands create relationships, not just sales," says the co-founder and creative director of Daisy London, Ruth Bewsey. "That's what inspired the Daisy Summer Club, a series of pop-up experiences with aligning brands, at places our community already loves to spend time. Rather than simply selling jewellery, it's about creating moments to meet people, have conversations and hear their stories." The goal is to be part of someone's life instead of passing through one of its phases.

Alona Shelemy

Alona Shelemy (Image credit: By Alona)

"It's never just about selling a necklace, it's about creating something that becomes part of someone's story," says the founder of jewellery brand By Alona, Alona Shelemy, who regularly talks to her long-standing customers via Instagram DM. "One of my favourite things is when customers come back years later asking us to refresh or re-plate a well-loved piece."

Jennifer Chamandi

Jennifer Chamandi with Roxie Nafousi (Image credit: Jennifer Chamandi)

Traditional loyalty schemes that usually reward customer spend are similarly being rethought. "Rather than asking customers to earn access over time, we welcome them into our world from the very beginning," says Jennifer Chamandi, founder of her eponymous shoe brand, who opened a salon-style meeting space, The Apartment, in October 2024. "We involve them in the brand's journey through intimate events, workshops and masterclasses, creating meaningful experiences beyond the product itself. Over time, many of our most loyal clients naturally evolve into brand ambassadors with whom we build even deeper relationships."

The Apartment

The Apartment (Image credit: Jennifer Chamandi)

Before you envelope your customer, however, it helps to know who they are. At Freja, a handbag label based in New York, its customer can be summed up in seven words: "women in the pursuit of something meaningful." Thoughtfulness is how the brand's founder, Jenny Lai, weaves her own worldview into Freja; "it’s how my parents showed love to me growing up. Not with praise or gifts, but attention. Noticing things and helping in a quiet way," says Lai, whose bags, "quietly make your life a little bit easier without you needing to ask. Key leashes, intuitive pockets, flap shoulder straps, and long strap drops. It all calls back to my foundational definition of care and love."

Jenny Lai

Jenny Lai (Image credit: Freja)

This kind of ethos can't just be at the foundation of a brand; it has to be woven throughout. "For us, culture isn’t something we consciously place into a collection. It’s already there. It lives in our instincts, our eye and the way we approach design. Every silhouette, fabric and detail carries that perspective," says the co-founder of Noon by Noor, Shaikha Noor.

Noon by Noor

Shaikha Noor and Shaikha Haya (Image credit: Noon by Noor)

Above all, it's about humanising the customer; taking an interest that goes deeper than niceties. "Seeing people in the clothes, how they style them, learning about their lives—that's why we do this," says the founder of denim brand DALA, Rosie Ingleby. "Denim has such a history and a function—I love to find out what people do and then imagine how their jeans will look in 10 years—the fade will be so specific to their life and becomes very personal."

Rosie Ingleby

Rosie Ingleby (Image credit: DALA)


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The All-Electric Volvo ES90 Might Just Be the Car That Turns Our Annual Holiday to Puglia into a Road Trip

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Do we switch to fully electric or not? That is the question my husband and I have been asking ourselves for the past six months. As I write this, I am sitting on an aeroplane on my way to Puglia in southern Italy, where I spend every summer holiday with my family. To date, we have always preferred to fly, especially with a young child. However, with the ever-rising cost of travel — not to mention expensive car hire fees — we have started to consider upgrading our family car to a fully electric vehicle and driving to Italy each summer instead. Now that my daughter is seven years old, we finally feel bold enough to attempt the journey, which totals approximately 24 hours of driving. The plan would be to break it up with a couple of overnight stops along the way, giving us time not only to recharge the car but also to discover some of the many beautiful places in Europe and Italy that we have yet to explore.

Volvo ES90

(Image credit: @lilyrussobah)

Enter the Volvo ES90, the Swedish manufacturer's latest all-electric saloon, which I was invited to test drive for a weekend in North Yorkshire while staying at Saltmoore Hotel in Whitby.

I'll admit, I had never driven — or charged — an electric car before getting behind the wheel of the ES90. I was slightly sceptical, not only about its quoted range of up to 435 miles but also about whether stopping to charge it would become an inconvenience on long journeys. That said, any seven-hour drive, electric or otherwise, usually requires at least one comfort break, so perhaps charging wouldn't be as disruptive as I'd imagined.

Volvo ES90 Review

(Image credit: Volvo)

One of our biggest priorities when choosing a new family car is space. If we really are going to drive across Europe every summer, generous leg room and a sizeable boot are essential — the Russo-Bah family certainly don't travel light.

Although our trip to Yorkshire was only for two nights, the drive took place during one of the hottest weekends of the year, with temperatures reaching almost 40°C. The ES90's spacious cabin, luxurious leather seats and panoramic glass roof, which can instantly shade itself at the touch of a button, were all very welcome features.

While I had naturally been looking at SUVs like the Volvo EX60, the Volvo ES90 offers something that few cars in its class can match: exceptional space for both front and rear passengers. Rear leg room is particularly impressive and quickly became one of the car's biggest selling points for me. Another unexpected highlight was the fully reclining front seats. After five hours on the road, being able to properly stretch out whilst my husband took over at the wheel, was such a treat and would be a real win when taking turns driving all the way to Italy.

Volvo ES90 Review

(Image credit: @lilyrussobah)

The Bowers & Wilkins sound system is another standout feature, transforming long motorway miles into a fun family experience singing along to our favourite songs, while the large central touchscreen controls virtually every function in the car. I had read one review describing the interior as too minimalist, but for me, that simplicity is exactly what makes it so appealing. The clean, uncluttered design immediately stood out and feels both modern and timeless.

In terms of the driving experience itself, I genuinely didn't know what to expect, but I was pleasantly surprised by how intuitive everything felt. On the motorway, its adaptive cruise control and driver assistance systems monitored the traffic ahead, maintaining a safe distance by gently slowing the car when needed and making long stretches of driving noticeably more relaxing. Rather than taking over, the technology makes the car adapt to what is on the road in front and helps you understand when you’re distracted, or tired, prompting you to have a rest.

Of course, one of the biggest questions surrounding any electric car is charging. While it did require a little more planning than simply pulling into a petrol station, I quickly realised that charging slots naturally fitted into the breaks we would have been taking anyway and are actually far more present that I realised. 20 minutes later, after a quick lunch stop to eat and stretch our legs and we were ready to continue the journey. It certainly challenged many of the assumptions I had about owning an electric vehicle.

Volvo ES90 Review

(Image credit: @lilyrussobah)

The ES90 is longer than many of the SUVs I had been considering, and that extra length would undoubtedly take a little getting used to when manoeuvring or parking. However, the payoff is the generous interior space, exceptional comfort and smooth driving experience that few rivals can offer.

By the time I returned the car to Volvo, it had firmly established itself as one of the front-runners on our shortlist. More importantly, it answered the question I had been asking myself before the weekend began: could I realistically drive an electric car all the way to Italy every summer? The answer, surprisingly, is yes. The Volvo ES90 didn't just convince me that driving across Europe in an electric vehicle is possible — it made me wonder why we hadn't considered making the switch sooner.

Click here to find out more about the Volvo ES90 Electric



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