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For our sixth Women in Sport cover shoot, we’re on location at a remote farm in Buckinghamshire. The temperatures are practically Mediterranean, but the heat doesn’t seem to faze Lioness, trailblazer and global icon Chloe Kelly, who shot to fame after scoring the winning goal in the 2022 Euros final. She arrives on set with her three cavapoochons, Otis, Rolo and Brody, raving about an acai bowl she had for breakfast (with Nutella on top, of course; she’s on record as being a huge fan) and—having recently signed with the brand for a reported seven figures—wearing head-to-toe adidas.

As a lifelong Arsenal supporter and Lionesses admirer, it’s hard not to fangirl. I was in the stands for her Euros 2022 winning goal against Germany, which brought glory to the nation for the first time in 56 years. I was in a pub in Euston when she scored the winning Euros penalty last year, cementing England’s first ever double-Euro victory. And I was in the crowd at this year’s Arsenal parade, where the screams for the women’s team were as loud (if not louder) than the men’s.
I’ll never forget her waving her shirt around her head in victory during that 2022 final—a cultural moment that embodied freedom, strength, and unbridled joy. It became a symbol for something much bigger, resonating with women globally and reminding us not only of how strong we are, but what we can achieve. That celebration, alongside the unprecedented win, cemented women’s football as a mainstay and changed the course of history forever.
But for Kelly, it was just another day at the office. “Being at Wembley and winning a major tournament that I’d dreamt of as a young girl was surreal. But then you’re back to reality,” she laughs. “It was all over in a flash—I honestly can’t remember much about it.”

What she does remember is the amazing group of teammates she played alongside, the shift it instigated for growth of the sport, and the post-match celebrations—her favourite being a street party with her parents’ neighbours on the estate she grew up on in West London. “It was really nice to go home, show my medal and celebrate with those people, because actually, they’re the ones that made this moment. When I was young, they allowed me into that cage or pushed me to be better. You learn about yourself in those moments, you know?”
The cage she’s referring to is the enclosed football pitch on Windmill Park Estate in Southall where she spent her formative years playing with her five older brothers (Kelly is the youngest child of seven). She smiles as she admits that most of her happiest childhood memories centre around that cage. “We’d play late at night or early in the morning; whenever we could,” she recalls. “I was the only girl there, which I felt very comfortable with, because they made me feel like I belonged there.”
She also acknowledges how lucky she was to have had that—both having the cage there on the estate and being given access to it—when she knows lots of other young girls still aren’t given that today. “Not having to pay to play sport is something that should be for everyone,” she says. “But I understand that many girls wouldn’t be able to go into that environment and feel comfortable. Thanks to my brothers, I was.” Normalising mixed workout groups and creating safe, welcoming sports spaces for all genders is a change she’d love to see.

To picture a younger Kelly kicking a ball around a council estate is almost hard to envisage now—as one of England’s best players, we’re more used to seeing her playing on pitches at the world’s best stadiums. Alongside scoring several of England’s winning Euro goals in 2022 and 2025, Kelly was ranked fifth in the Ballon d’Or Féminin last year (a season she called her best). Loved by football fans, she’s amassed a cult-like fanbase who praise her for being “clutch” under pressure (videos of Arsenal fans screaming her name went viral in May during the Champions League parade), while to millions of others globally—many of them less interested in the sport than they are in Kelly herself—she’s a role model, icon, and inspiration.
This wasn’t always the case. Kelly was something of a dark horse during the 2022 Euro tournament—she spent a lot of time away from competitive play after a near-year-long injury almost threatened her inclusion in the squad altogether. Her recovery was nothing short of miraculous, and a feat Kelly’s proud of to this day. “To be honest, I was a whole heap of emotions,” she says, looking back at that time. I was out for 11 months with my ACL. Looking at it now, for any player that’s going through that, I hope it can serve as inspiration.”
So much has shifted for women’s football—and Kelly personally—in the past few years, that ACL injury likely now feels like a lifetime ago. She got married in 2024; in 2025, she moved to Arsenal from Manchester City after four years at the club.

Her departure from City last year was dubbed by Sky Sports as “one of the most public and fraught transfers in WSL history”, and Kelly herself has been open about how tumultuous that period of time was for her, both mentally and physically—to the point that her hair started falling out. “I had alopecia, and I never really accepted that,” she admits. “I’d heard about it from people and TV, but when I started losing my hair, I was only 26, and I just thought to myself: ‘I play football because I love it, and now I don’t love it so much, my hair’s falling out.’ It wasn’t the football itself—it was the environment around me,” she reflects.
Another time, she says, her husband, Scott, had to pick her up off the bathroom floor after crippling anxiety and panic attacks left her constantly being sick. “That was the moment for me where I was like, ‘No, this isn’t normal.’ I accepted it as normal for too long.”
It’s hard to picture the footballer stressed, let alone this level of unwell. We’ve met on multiple occasions, and she’s always exuded calm, is constantly smiling, and has a soothing, easy-going presence. Kelly credits therapy, journalling, and a change of environment for rebuilding her mental health. “I worked with an amazing psychiatrist, and I look back at that time now, and I’m like: ‘That’s one in my pocket I can always keep,’ she says. “I have a book that has everything that I’ve learned.”
Speaking candidly about mental health is, Kelly believes, crucial for someone in her position. “It’s important that we speak up and use our voice to show what’s normal and what’s not normal,” she says, “because someone else might not feel comfortable enough to.”

Something that becomes increasingly apparent as we chat is that Kelly—multifaceted, personable, admirably open—is so much more than “just” a footballer. That is, of course, part of her global appeal. Despite fronting campaigns for the likes of Calvin Klein, she remains remarkably down to earth. “I just wanted to be a footballer,” she jokes when I ask her what it’s like seeing her face on billboards.
But being included in global campaigns and getting dressed up for red-carpet events—like the recent Harper’s Bazaar Woman of the Year Awards (where she shared that being there made her feel like “that girl”)—make her realise how far she’s come. “Sometimes when things aren’t going well, and it’s not great on the pitch, it’s like having a little switch off,” she says. “It’s nice to glam up and not always be in football kit. I love switching it up. I love my streetwear, but I love heels and glamming up, too.”
Reflecting on how her style has evolved over the years, she credits curiosity, growing confidence, and her friend and stylist, Karl Willett. “I love learning about fashion,” she enthuses. “My biggest learning has been to not always just look at what’s on the hanger—you have to like how you wear it, and have the confidence to go with it.”

When I ask her how she deals with the pressure of the global stage and her “clutch” reputation, Kelly is collected in her response. “It’s just my job, really, to be the best I can possibly be in that moment. I never take playing for my country for granted—I just want to give it my all.” She also credits her sister, Paris, for keeping her sane. Paris “hates” football, which helps Kelly to switch off. “I value the balance,” she admits.
Kelly smiles as she recounts the family parties they used to host whenever England were playing in a major tournament—they’d wear their football shirts, complete with captains’ armbands—and host neighbours in the back garden, “Vindaloo” playing on the speaker.
“I’m proud to be English, and I’ve always been a proper England fan.” She grins. “Every time I step on the pitch, I remember that young girl and try to envisage what she’d want as a fan. She’d want energy, excitement, and to win—so I play with my heart on my sleeve and try to create energy from within.”

So, what’s next? Kelly would love to see young girls encouraged into the sport in the same way she was. She can see how much the space has shifted, even in the last three years, but thinks there’s still a way to go. “I watched a video the other day of a young girl going over to her coach. She was one of the only girls in the team. She was uncomfortable and felt like, if she made a mistake, it’s because she was a girl. I’d like to see some change there in terms of mindset.”
Progress is happening, she says, but girls are still feeling like they don’t belong in certain fields. “Hopefully, in the future, there will be more space for those girls to feel like they have a place to go.” In Kelly’s opinion, the onus lies with the parents and the boys: together, they have the power to make spaces inclusive. “Seeing both girls and boys with our names on the back of their shirts is a game-changing moment for us,” she explains, “because the boys could be the ones to make sure those girls are accepted in those environments.”
She’s also passionate about evening out the playing field for existing professional female footballers. The resources and support she and her fellow teammates get at Arsenal is second-to-none (the club has a female health coach and an extensive support network of physios, coaches and trainers to support players through their menstrual cycles, pregnancies and breast health). But not every club offers—or is currently able to offer—the same. “It’s amazing to see the game taking steps forward,” she says, “but there’s so much more that can be done.”

There’s also the pressing issue of the gender sporting gap. Kelly notes that at the moment female footballers are “kind of like guinea pigs”, with regard to monitoring and assessing how the female body responds to training and playing at the level they’re at. “There’s just not enough research, because we haven’t been professional for long enough,” she says. “A lot of research is still on men’s bodies—on the pitches that they play on, and the boots that they wear.” All professional female footballers want, she adds, is the funding, research, and support systems to be able to do their jobs in the same way men can.
Kelly is keen to inspire as many youngsters into football as possible, too, especially those that come from backgrounds similar to hers: “I’m proud to be from West London, and proud to represent that area. If I can inspire young girls and boys to see what’s possible… that’s a mark I’d like to leave.”

“It’s important to remember where I came from,” she continues. “I’ll never forget that young girl from a council estate. That’s what makes me appreciative of my life now and determined to show young girls that anything is possible.”
One thing’s for sure—she’s not slowing down anytime soon. “I’m really happy with my career so far,” she says, smiling, “but I want to win so much more, too.” There’s no doubt at all in my mind that she will.

Photographer - Steph Wilson
Stylist - Lyla Cheng
Managing Director - Hannah Almassi
Editor - Ally Head
Makeup Artist - Athena Paginton
Hair Stylist - Narad Kutowaroo
Manicurist - Nichole Williams at Stella Creative Artists using CHANEL Le Vernis in Skieuse and CHANEL La Crème Main
Videographer - Rebecca Munroe
Photography Assistant - Paulina Mytych
Styling Assistant - Marilena Angelides
Production - Town Productions
Turning 34 several weeks ago meant having a funny internal conversation about whether I could still realistically count myself in my 'early-thirties' these days. The conclusion I came to was that no, I was now officially in 'mid-thirties' territory – and while there was nothing scary about this whatsoever, it did offer me the perfect opportunity to take stock of my skincare and makeup to determine if it's still working for me at this age.
Makeup-wise, I feel as though I've sort of grown out of foundations. As you hit your thirties and beyond, it's fairly normal to switch to lighter base products that don't cling to dryness, fine lines, and the like. I've since become a skin tint girlie through and through. But sometimes, I do feel like reaching for a foundation, be it on a day when my skin needs a little extra 'help,' or before an evening event I want a little 'more' for.
This is when I discovered the magic of foundation balms, which are said to be a great option for your thirties and beyond thanks to their sheer-yet-buildable coverage and blurring properties. Pro Makeup Artist, Joy Adenuga, calls them "an excellent option for anyone concerned about dryness or fine lines, as they move with the skin rather than settling into texture." That said, they're pretty versatile, working for a range of skin types (normal, dry, combination). Oily skin types may just need to powder them down, but can still certainly enjoy them.
Foundation balms, Adenuga describes, "make for easy application and bridge the gap between skincare and foundation." She adds: "Unlike traditional liquid foundations, which tend to be water-based and available in a range of finishes from matte to dewy, balm formulas are rich in emollients, oils and waxes that melt into the skin on contact. This gives them a creamy texture and a finish that looks incredibly skin-like rather than overly perfected."
For application, Celebrity Makeup Artist Mezhgan Hussainy says starting with less is key. "You can build coverage, but it's much harder to take it away," she explains. "With a balm, I like to pick up a small amount and start in the centre of the face, where most people need the most evening out, and blend outward." For this texture, you can use fingertips, a beauty sponge or a dense brush, "depending on the formula and the finish you want."
If you're interested in trying a balm foundation, the good news is that more and more are hitting the market. From old favourites to newer gems by L'Oreal Paris and Clinique, here's how I fared when trying 5 of the best foundation balms.
The Marie Claire UK team takes product testing seriously, committed to delivering accurate, honest, and genuinely helpful reviews for our readers. We applied and wore each of these foundation balms for extended periods and in different conditions to properly assess how they perform. We assessed each for packaging, texture, coverage, skincare benefits, shade range, longevity, and finish.

Clinique's Daily Calm Foundation Makeup Balm is still fairly new to the market, but it's made a major impression already – particularly, in this case, on me. My favourite of the bunch, this hydrating, blurring balm has a gorgeous skin-like finish thanks to its sheer-yet-buildable coverage. It feels light and fresh on the skin, which is no surprise given it features a soothing botanical blend, calming magnolia, and hyaluronic acid to create the perfect makeup-meets-skincare complexion product.

The newest product to hit the stands, L'Oreal Paris' offering is an affordable way to dip your toe into foundation balms if you're still a little hesitant. This is a great lightweight formula that has a buildable level of coverage, starting super naturally. Perhaps the other biggest selling point here is its skincare-first ingredients list, which spotlights hyaluron emollients to hydrate and blur the skin, for a gorgeous flattering effect that also prioritises skin health. Best applied with a dense foundation brush, this is the perfect entry point into this category.

Laura Mercier's balm has a definite blurring effect that'll have a clear appeal to those who prefer more of a matte finish. If you're excess oil-prone, this will be a great one to try. I did find the Tinted Blur Balm to feel a little less hydrating than some of the others, meaning it clung to areas of dryness (and a few fine lines) in my skin, perhaps indicating it's better for slightly younger skin. However, this may just be my skin type; if you like a matte finish, it is still well worth a go.

Not a 'balm' in the traditional sense, Merit's Complexion Stick is a long-time favourite of mine, and its smooth, balmy texture means I was happy to sneak it into this line-up. For those where time is of the essence come morning time, a balm in a stick like this one is arguably far more convenient; it's just so easy to swipe on and go. The Minimalist has a lovely dewy (yet natural) finish that looks velvety and smooth, and a little goes a long way. Apply it directly to the face, then buff in with a dense brush.

After something with a little more coverage? Try a rich balm like Trinny London's, which is designed to be used in small amounts (it's very pigmented) and buffed out. I use this right after applying some dewy skincare, and add a little with my fingertips before blending across my face. It can also be used as a concealer when applied directly to a specific area, making it a great multitasker, too.
So, you’re burnt out. Properly burnt out. The kind where answering “how are you?” feels like an unreasonable question and your idea of self-care is moving your laptop from the desk to the sofa. And yet, for the go-getters, over-achievers, chronic over-committers, and serial multitaskers, many of us are genuinely shocked when a week of annual leave doesn’t magically fix us.
We all (sadly) know the drill: you spend six months running on caffeine, high cortisol and sheer force of will, finally collapse onto a sun lounger, and expect your body to go, 'Ah, lovely. We’re healed.' Except not quite.
Because if the environment, habits and boundaries that got you to burnout in the first place are waiting patiently for your return, a week off can feel less like recovery and more like borrowed time.
The harder pill to swallow? Genuine recovery asks a little more of us. Fueling adequately has to be non-negotiable. Training needs to match your actual capacity, not the imaginary version of yourself who apparently has unlimited energy. And rest comes in more forms than lying horizontally for seven days and hoping for the best.
Reportedly, 776,000 UK workers experienced work-related stress, depression or anxiety in 2023/24, resulting in 16.4 million working days lost. The picture being painted is clear: burnout may not be an official medical diagnosis, but it’s become one of the defining health challenges of modern work. Yet, somehow, we’re still expecting a week off to fix it. So, I put it to the experts: what does genuine recovery actually look like - physically, mentally, and emotionally?
Don't miss our guides to avoidable energy-draining habits, how to boost energy, and how to beat fatigue while you're here.
Before we brand ourselves as burnt out because one final straw sent us spectacularly over the edge, it’s worth remembering that burnout has a specific definition. As Emily Austen, author of The Smarter, an empowering manifesto for breaking free from burnout, explains, it isn’t simply another way of saying you’re tired of your job.
“The World Health Organisation classifies it as an occupational phenomenon resulting from chronic, unmanaged workplace stress,” she says, “characterised as exhaustion, growing cynicism or mental distance from your work, and a drop in your sense of effectiveness. Crucially, burnout is not a medical diagnosis in itself.”
That distinction matters. “Burnout isn't just a mood, and it's also not a catch-all,” Austen says. It can affect mood, regulation, physical health, mental load and social capacity - which perhaps explains why a week in the Algarve isn’t quite the reset button we imagine it will be.
“Here’s what nobody tells you about burnout: it isn’t a deficit you can top up. It’s not a battery. It’s a pattern,” she adds. "A week away doesn’t necessarily touch the pattern, because the pattern was never really about location."
So why, when you’re utterly exhausted, are you still so wired?
Clinical Psychologist Dr Emma Hepburn explains that changes in the brain and body mean that, although you’re worn down and depleted, your threat response can be ramped up - making it surprisingly difficult to switch off. “This leads to one of the ironies of burnout,” she says. “Although you need rest and replenishment, you are on high alert, which makes it hard to sleep or rest.”
Hepburn describes our resources as a kind of ‘body budget’, with the brain constantly trying to keep things in balance. “In burnout, that budget is chronically overdrawn, perhaps even bankrupt”. And, just as one pay cheque won’t clear a mountain of debt, “a short break won’t bring it back into balance”; the body needs longer-term input to replenish its resources.
We’ve established that burnout can leave your threat response ramped up. But what does feeling safe actually have to do with being burnt out - and why does it matter for recovery?
Maybe I’m naive, but I’d never really connected the two. In my head, burnout was exhaustion, irritability and brain fog - not something that had anything to do with whether my body felt safe.
But this is where the physiology gets interesting. When your brain perceives an ongoing threat, your body responds accordingly. “When your body doesn't feel safe, it is in what I refer to in my book as ‘threat mode’,” explains health psychologist Dr Sula Windgassen. “Multiple systems - including your hormonal, metabolic, cardiovascular and immune systems - become activated to protect you.
The problem? They’re not designed to stay switched on indefinitely. “Over a long time, this activation results in further depletion, because you simply don't have the resources to remain activated chronically,” says Windgassen.
And that creates a rather vicious cycle: the longer your body stays in threat mode, the more depleted its resources become, while that depletion itself makes recovery harder. “When these systems become depleted, your body's ability to recover is physiologically impeded,” she explains.
TLDR: recovery isn’t simply about doing less. Your body needs to feel safe enough to come out of threat mode.
Now, for the often overlooked piece of the puzzle: food. I’m guilty of blaming exhaustion on under-fuelling, but I’d never really considered that not eating enough could be contributing to how burnt out I feel.
“Chronic stress is energetically expensive,” says nutritionist Hannah Alderson. “When the stress response is repeatedly activated, cortisol helps mobilise glucose to give the brain and muscles energy to deal with a perceived threat. Your body’s greatest asset when you are stressed is energy.”
So what happens when you’re already stressed and then take that energy away? “You’ve got an even more stressed system,” says Alderson. “Skipping meals or chronically under-eating can create another physiological stressor, while falling blood glucose can trigger hormones such as cortisol, potentially adding to that familiar shaky, anxious, irritable, exhausted-but-wired feeling.”
Emerging research supports this: a 2025 study of working adults found that more nutrient-dense dietary patterns were associated with lower levels of emotional exhaustion and cognitive fatigue; meanwhile, research on low energy shows that chronic under-fuelling can affect multiple physiological systems, reinforcing why adequate energy intake matters when the body is already under strain.
The answer isn’t necessarily some magical “stress-busting” nutrient. “Food can support and optimise your stress and resilience and therefore recovery from burnout,” says Alderson. She recommends focusing on the nutritional foundations: regular meals containing protein, healthy fats, fibre-rich carbohydrates and plenty of colourful plants, “to provide steady energy and the nutrients needed for normal nervous-system and energy metabolism.” Magnesium, B vitamins, Omega-3 fats, iron and vitamin D all have a vital role to play, she adds, “although supplements shouldn’t replace food or correct a genuine deficiency.”
Pause the scrolling; we have some good news. Recovery doesn’t have to mean radically overhauling your life overnight. Here, the experts share five simple places to start.
At the point where you’re completely frazzled? Alderson has one simple nutrition habit she wants you to prioritise: eat breakfast.
“This is a hill I will die on. Ideally, eat within 90 minutes of waking, including a good source of protein alongside fibre and healthy fats. Something as simple as eggs with wholegrain toast and avocado, or Greek yoghurt with berries, nuts and seeds, can give the body a much more supportive start than running on caffeine alone.”
And importantly, have your coffee after food. “Let’s not throw a stimulant into the system first thing,” she says. “Caffeine shouldn't have to do breakfast's job.”
Repeat after me - your capacity is not a character flaw. Windgassen wants you to start noticing where you’re consistently saying yes when your body is screaming no - and put a boundary there. “Burnout accumulates through repeated breach of your capacity.” This might mean continually saying yes and taking on more than you have the resources for.
And there’s evidence behind the boundary-setting argument. Research increasingly links poor work-life boundary management with poorer wellbeing and burnout, while interventions that actually change workload, job demands and employee control show some of the strongest evidence for reducing burnout.
In a world constantly telling you that you need more - productivity, discipline, wellness - clinical psychologist Dr Claire Plumbly’s advice rings refreshingly simple: you might just need to check in with yourself.
“You don't need an hour-long meditation retreat. Instead, use the natural transition points in your day: between meetings, before picking up the kids or when you shut your laptop, for a quick nervous-system check-in.”
Ask yourself: What state am I in, and what does my body need right now?
After a stressful meeting, that might look like stretching, walking round the block, or shaking off some pent-up energy.
The aim, says Plumbly, is to “listen to your body and choose to respond to its need in that moment”
Contrary to popular belief, answering a few emails from the bathtub at 9 pm doesn’t count as switching off. A 2021 study suggests that psychological detachment from work is quite possibly one of the most important skills for reducing burnout - and, rather inconveniently, the more stressful your job, the more you need it, yet the harder it can be to achieve.
Plumbly recommends finding an easy, transportable activity that “anchors your attention away from work, ideally something that doesn't involve your phone, which can easily become a portal straight back into your inbox. Reading, music, knitting, puzzles, gaming, sport: whatever genuinely absorbs you.”
And if you’re a workaholic - expect resistance. “You will get urges to continue working and to discontinue the detachment activity,” she says. Ride out the urge. “Like any habit, it gets easier with repetition.”
Burnout doesn’t just drain your energy. It can turn up the volume on that horrible voice in your head: You’re failing. You’re behind. You should be coping better.
Hepburn says self-compassion can be an antidote to the shame and negativity that’s often associated with burnout. The problem? When you’re already depleted, finding that compassionate voice yourself can be surprisingly difficult.
Her solution is wonderfully simple: borrow someone else’s.
“When you notice your brain spiralling into hyper-negative territory, think about what a kind friend, partner or person you trust would say to you in that moment, and let their voice replace yours for a while.”

If we’re going to take one thing away from this piece, let it be that rest is a non-negotiable, not a reward for doing enough. These Adanola wide-leg yoga pants are my uniform for exactly that: soft, comfortable, and made for moving, stretching or simply switching off - because sometimes recovery really does mean doing less.

Is your idea of switching off standing under a hot shower with absolutely no intention of checking Slack? Me too! But let me put you onto this little shower essential that will level up the experience. The Hello Klean Shower Head 2.0 is a small upgrade that makes that daily ritual feel a little more like actual recovery. Self-care really can just be closing the bathroom door and disappearing for ten minutes.

Consider this your permission slip to stop treating busy as a personality trait. Emily Austen’s Smarter is a practical guide to doing less of the frantic, more-is-more nonsense and redefining productivity on your own terms - with lessons on boundaries, energy, multitasking, and, crucially, avoiding burnout.
You've been hashtag blessed with a supermodel mother (Cindy Crawford)—and, even better, have been industriously sidelining your nepo baby origin story by starring in The Shards, Ryan Murphy's latest show based on the novel by Bret Easton Ellis (The Guardian gave it five stars). In fact, on the promo trail, Kaia Gerber—whose father is businessman Rande Gerber—has been showcasing one of the best wardrobes (read: easy and elegant) of summer 2026.

The Shards might be set in a high school—the vibe? The Secret History crossed with American Psycho—but the model-actor's looks have been a lesson in the opposite mood: grown-up minimalism. Together with her stylist Emma Jade Morrison, Gerber has pulled off custom Prada, Gucci and Valentino, not to mention a dusting of Fendi Couture.

Where it gets interesting, however, is her off-duty style, which you'll be glad to hear might contain designer but is more about contemporary brands. (In fact, this also goes for her "on-duty" wardrobe on closer inspection. One of her outfits while promoting The Shards—a fluid black slip dress paired with a lightweight white scarf—is from Toteme.)

Not only has been carrying one designer handbag for the past few months—a rarity in today's pap culture, especially if you work in Hollywood!—but she wears (and rewears) a capsule wardrobe comprised of brands such as Repetto (for ballet pumps), With Jéan (for jersey dresses and skirts), DÔEN (for lace-trimmed blouses) and Alo (for activewear). With help from Star Style, which is one of the best resources if you see a celebrity wearing something you love and ideally want to own, we've found some of the exact pieces in her rotation.
Off-Duty Shoe
When Kaia Gerber's out but not standing on a red carpet, she's most likely to be wearing a pair of heeled ballet pumps from Repetto. She's actually got her own collaboration with the brand, although its shoes are so popular that stocks are currently low, but the Camille, Repetto's everyday ballerina with a modest 3cm heel, is an equally good scene partner for all your straight-leg jeans.
Designer Handbag
This Gucci classic is one of the model-actor's most prized handbags, which she wears on repeat with everything from sweats to LBDs.
Gym Leggings
Kaia Gerber buys her gym leggings, like so many other A-listers, from Alo, specifically the brand's high-rise Airlift.
Mid-Price Handbag
Kaia Gerber's favourite mid-priced handbag is from Paloma Wool, a practical tote that can fit several books (she's a reader!) and maybe even a laptop if you streamline the rest of your possessions.
Slip Dress
Kaia Gerber recently wore a fluid slip dress by Toteme, styling it with an elegant wool blanket wrapped around her shoulders to counter any evening coolness.
Evening Accessory
A lightweight scarf thrown around your shoulders can be more versatile—and easier to pack!—than a lightweight jacket in these last days of summer.
Cult Sunglasses
Kaia Gerber wore the black version of these sunglasses on the promo trail for The Shards, but the tortoiseshell is equally versatile.
Polo Sweater
Her style is a little sporty, a little preppy—and this polo sweater, made from 100% cashmere, encapsulates both.
Nice Top
With Jéan is a favourite with Kaia, especially for soft-against-skin garments such as this jersey halter-neck top.
Lightweight Blouse
Kaia has a very similar version of this lace-trimmed blouse from DÔEN, which is so easy to pair with jeans, cargo pants, linen trousers, you name it.
If you’ve ever had a lymphatic drainage facial, you’ll know the satisfyingly sculpted, contoured look you leave the treatment room with. But you don’t necessarily need an appointment—or a complicated facial massage routine—to recreate the effect at home. Enter facial cupping: an easy, affordable way to help reduce puffiness and leave your complexion looking firmer and more defined.

But what exactly is facial cupping? The practice uses small, flexible silicone cups that create gentle suction as you glide them across the skin. Used with specific movements, they can encourage lymphatic drainage and move excess fluid, temporarily reducing puffiness and making the face's natural contours appear more defined. The suction also stimulates blood flow to the skin, which can give your complexion an immediate glow boost.
The technique is surprisingly straightforward, and plenty of easy-to-follow tutorials online can help you get started. All you need is a facial cupping set and a hydrating serum or facial oil to give the cups enough slip to glide smoothly across the skin. Once you’ve mastered the movements, it takes just a few minutes.
I’ve been using my £6 pink silicone facial cupping set from Amazon for years, and it’s long been my secret weapon for a more contoured, sculpted-looking face before a night out or special occasion. Equally, if I’ve had a bad night’s sleep and wake up looking particularly puffy, a few minutes of facial cupping never fails to make a noticeable difference. So when I say I’ve put at-home facial cupping through its paces, I mean it—I’ve used it multiple times a week for several years, and it remains one of my most relied-upon DIY treatments for quick, visible results.

The technique takes a little practice to master, but there’s one important rule from the outset: never leave the cups suctioned in one place for more than a few seconds, as this can cause bruising. I learnt that lesson the hard way during my early facial-cupping experiments.
The appeal is that the results can be visible almost immediately. By encouraging lymphatic drainage and helping to move excess fluid away from the face, cupping can temporarily make cheekbones and the jawline appear more defined, reduce the look of under-eye bags and puffiness, and leave the face looking generally tighter and more sculpted.
Despite the suction, it shouldn’t hurt or feel uncomfortable—in fact, I find the process surprisingly relaxing. The small, pliable silicone cups look a little like miniature traffic cones and are nothing like the larger, often glass cups associated with professional body cupping. You may notice some temporary redness afterwards as blood flow increases, but in my experience this settles quickly.

Most facial cupping sets available online come with four cups: two larger cups for the face and two smaller ones for the more delicate eye area. In my experience, however, the smaller cups don’t make much of a noticeable difference. I tend to use the larger ones beneath my eyes and along my brow bones too, without any issues.
To create suction, gently pinch the sides of the silicone cup, place it against the skin, and release your grip so it attaches. Before you begin, apply a generous amount of a slippery serum or facial oil—this is essential to allow the cup to glide easily rather than tugging at the skin. I then move the cup upward and outward across the face before sweeping it down behind the ear and toward the base of the neck.


Facial cupping has become one of my go-to at-home treatments for a more sculpted-looking face, alongside cryotherapy. Once you’ve mastered the technique, it’s incredibly easy to do—and if you want to see just how much of a difference it makes, try cupping one side of your face first. Compare the two in the mirror and the reduction in puffiness and added definition can be surprisingly noticeable.
For me, it’s a firm favourite: quick, affordable and easy to incorporate into my routine. After years of using it, it’s one DIY treatment I’ll continue reaching for whenever my face needs a little extra definition.


This milky serum contains a barrier fortifying ceramide trio, as well as hydrating glycerin, and squalane. It’s suitable for sensitive skin, and it’s a great serum for facial cupping as it takes a bit of time for it to be absorbed by the skin, meaning you can use it to help glide your cup.

This barrier loving serum gives skin a glass skin look and has the perfect slip and slide for cupping. It’s packed with hydrating and calming ingredients.
A few years ago, you might have dropped an objectively "eye-watering" amount on a, say, a handbag because you saw it on the Olsens, got caught in the cross-hairs of a persuasive shopping assistant or hoped it would last a lifetime. Nowadays, however, customers are looking for something that you might expect to be listed on a dating profile: emotional connection.
The Business of Fashion's recent report, The State of Fashion: Face to Face With Luxury Clients, which was produced in collaboration with consultancy firm McKinsey & Company, found the following: "Emotional connection is the number one driver of luxury brand desirability in both the US and China — above craftsmanship, heritage and logo recognition." A customer still expects quality but wants more besides.

"Things like beautiful imagery, exceptional product, operational slickness, high-touch customer service are par for the course—on top of that consumers now need to feel like they are buying into something," says luxury brand advisor Alexandra Carello. "The brand has to work hard to create something that people want to be a part of. This is not about pushing out information and product anymore this is about pulling people in and enveloping them in your world," she says.
The BoF report uses the case study of Chanel, interviewing the brand's president of fashion, Bruno Pavlovsky, about how it's managing to grow in a difficult luxury climate (2025's operating profit was $4,712 million, an increase of 5% compared to 2024). Pavloksky cites Matthieu Blazy, the new artistic director, and his vision—of a future that's rooted in a storied past—as the reason why customer interest has been reinforced. "Chanel, the brand, never stopped generating interest. Matthieu’s arrival has reinforced that interest. He has perfectly integrated the heritage of Mademoiselle Chanel, of Karl. But his work also makes space for more freedom, more audacity in an intelligent way."

Celine is another brand that has recently undergone a changing of the guard, with a new custodian in the form of creative director Michael Rider. Having previously worked at the maison under, arguably, its most venerated creative director, Phoebe Philo, Rider's design language is steeped in the lore of what the internet refers to as "old Celine" Similarly to Blazy, however, he's using that history and knowledge to move forwards, taking the brand into exciting territory that has got fans re-excited by a new Celine.

This new territory is where the luxury shopping experience goes beyond the transactional. How brands in more contemporary price brackets have managed this is by treating the product as just the starting point. "I've always believed the best brands create relationships, not just sales," says the co-founder and creative director of Daisy London, Ruth Bewsey. "That's what inspired the Daisy Summer Club, a series of pop-up experiences with aligning brands, at places our community already loves to spend time. Rather than simply selling jewellery, it's about creating moments to meet people, have conversations and hear their stories." The goal is to be part of someone's life instead of passing through one of its phases.

"It's never just about selling a necklace, it's about creating something that becomes part of someone's story," says the founder of jewellery brand By Alona, Alona Shelemy, who regularly talks to her long-standing customers via Instagram DM. "One of my favourite things is when customers come back years later asking us to refresh or re-plate a well-loved piece."

Traditional loyalty schemes that usually reward customer spend are similarly being rethought. "Rather than asking customers to earn access over time, we welcome them into our world from the very beginning," says Jennifer Chamandi, founder of her eponymous shoe brand, who opened a salon-style meeting space, The Apartment, in October 2024. "We involve them in the brand's journey through intimate events, workshops and masterclasses, creating meaningful experiences beyond the product itself. Over time, many of our most loyal clients naturally evolve into brand ambassadors with whom we build even deeper relationships."

Before you envelope your customer, however, it helps to know who they are. At Freja, a handbag label based in New York, its customer can be summed up in seven words: "women in the pursuit of something meaningful." Thoughtfulness is how the brand's founder, Jenny Lai, weaves her own worldview into Freja; "it’s how my parents showed love to me growing up. Not with praise or gifts, but attention. Noticing things and helping in a quiet way," says Lai, whose bags, "quietly make your life a little bit easier without you needing to ask. Key leashes, intuitive pockets, flap shoulder straps, and long strap drops. It all calls back to my foundational definition of care and love."

This kind of ethos can't just be at the foundation of a brand; it has to be woven throughout. "For us, culture isn’t something we consciously place into a collection. It’s already there. It lives in our instincts, our eye and the way we approach design. Every silhouette, fabric and detail carries that perspective," says the co-founder of Noon by Noor, Shaikha Noor.

Above all, it's about humanising the customer; taking an interest that goes deeper than niceties. "Seeing people in the clothes, how they style them, learning about their lives—that's why we do this," says the founder of denim brand DALA, Rosie Ingleby. "Denim has such a history and a function—I love to find out what people do and then imagine how their jeans will look in 10 years—the fade will be so specific to their life and becomes very personal."
