Thursday, 6 August 2026

Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story

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Over the past week, my social media feeds have been flooded with warnings that our skincare products are exposing us to benzene, a known carcinogen. The posts are often accompanied by images of familiar brands and long-trusted products, many of which I have used myself and still keep on my bathroom shelf. So, what’s actually going on? Has there been a genuine exposé, or are alarming headlines outrunning the evidence? Here’s what you need to know.

What Is Benzene—And Why Is It Causing Concern?

“Benzene is an aromatic hydrocarbon and a known carcinogen, which is why it has ignited so much fear in the media,” explains Dr Beibei Du-Harpur, consultant dermatologist and clinical lecturer at King's College London. Early reports, she says, emphasised that there is no safe level of benzene because it is directly genotoxic, meaning it can damage DNA.

Consultant dermatologist Dr Ophelia Veraitch adds that benzene is not deliberately added to skincare products. Instead, benzene may appear as an unintended contaminant. “In formulas containing benzoyl peroxide, which is commonly used to target acne, it can form when the ingredient breaks down over time or when exposed to heat, making it a contaminant rather than an ingredient,” she says.

Dr Mona Foad, a board-certified dermatologist and founder of MONA Dermatology, explains that benzene also occurs naturally in the environment and is used in certain industrial processes. “When it is detected, it’s usually as an unintended contaminant or due to product stability issues,” she says.

While long-term exposure to high levels of benzene has been linked to certain blood cancers, Foad stresses that the actual risk depends on both the amount of benzene involved and the duration of exposure.

What’s Driving the Controversy?

Much of the recent conversation centres on testing carried out by Valisure, an independent technology company that has investigated benzene levels in benzoyl peroxide products.

Du-Harpur is sceptical about both the testing conditions and the company’s wider strategy. “Ultimately, the company driving up interest in benzene and the potential risk of benzoyl peroxide is financially motivated,” she says. “It’s a business model—they generate huge amounts of media attention and hype, and gather people for class action lawsuits. The more people pay attention to it, the more money they’re going to make, and the more likely they are to do it again with another product.” In some cases, she says, companies may pay to settle claims even when the science is eventually challenged, simply to bring the legal process to an end.

Du-Harpur also questions how accurately the testing reflects real-world use. Benzene has been detected in benzoyl peroxide skincare products and certain aerosol sunscreens, but she says the conditions used were not representative of normal day-to-day storage. “The products were essentially ‘cooked’ at very high temperatures to demonstrate that tiny amounts of benzene could be generated,” she explains.

In her view, Valisure demonstrated that it was theoretically possible to decompose a skincare product under extreme conditions. That does not necessarily show that the same thing will happen while a product is sitting on an ordinary bathroom shelf.

Does Detecting Benzene Automatically Make a Product Unsafe?

Not necessarily. All three dermatologists stress that detection alone does not tell us whether a product presents a meaningful health risk. “The quantities detected are extremely low,” says Du-Harpur. Although benzene exposure should be minimised, she points out that we are already exposed to it in everyday life in much higher amounts through sources such as car exhausts and standing in petrol stations.

“The amount someone would be exposed to from washing their face with a benzoyl peroxide cleanser is extremely minimal,” she says. “Your skin is a barrier designed to keep things out, so very little is absorbed.”

Veraitch agrees that the important question is not simply whether benzene has been detected, but whether the amount exceeds regulatory limits. “Detection isn’t the issue—it’s whether the level exceeds regulatory thresholds,” she explains.

When the FDA tested batches of benzoyl peroxide products, she says, around 90% contained either undetectable or very low levels of benzene. The recalls relate specifically to products in which levels exceeded the relevant thresholds.

Foad adds that modern analytical testing is exceptionally sensitive and can detect incredibly small quantities of substances. “The presence of benzene alone doesn’t automatically mean a product poses a meaningful health risk,” she says.

Consumers need to consider how much benzene was detected, how the product is used and whether a regulatory body has determined that the level is significant enough to warrant a recall.

Should You Worry About Products You've Already Used?

The consensus is reassuring: based on the available evidence, the risk from past use is considered very low. “I’d say the actual safety issue is extremely negligible,” says Du-Harpur. The benzene exposure associated with skincare is likely to be minimal unless a product has been subjected to extreme conditions, such as being heated to unusually high temperatures.

“We need to take a balanced approach to risk,” she says. “Just because something exists doesn’t mean it’s inherently dangerous.”

Veraitch similarly encourages consumers not to panic about products they have already used. “Exposure doesn’t necessarily equate to harm, and the calculated cancer risk from the benzene levels found in the recalled products is very low,” she says.

She also notes that most people use benzoyl peroxide products for relatively short periods, rather than applying large quantities continuously over many years.

Foad agrees. “Based on the available evidence, the risk from past use is generally considered to be very low,” she says. The health concerns associated with benzene primarily relate to much higher or more prolonged exposure than would typically be expected from skincare products.

“If a product has been recalled, it should be discontinued, but people shouldn’t panic about products they’ve previously used,” she adds.

How Can We Separate Genuine Health Risks From Alarming Headlines?

The language used in headlines can make this particularly difficult. The word “carcinogen” is understandably frightening, but it does not tell us the level of exposure or the degree of actual risk.

“Headlines saying ‘benzene found’ can be misleading because the important factor is the level detected, not simply its presence,” says Veraitch. She recommends checking whether a product has actually been recalled and whether the specific batch or lot number you own is affected.

Foad also advises consumers to look beyond the headline. “The word ‘carcinogen’ understandably captures attention, but the real health risk depends on exposure, frequency of use and regulatory assessment,” she says.

Rather than relying solely on viral posts or alarming reports, she recommends seeking information from trusted, evidence-based sources and official regulatory bodies.

Du-Harpur believes the way these findings are circulated can further distort the level of risk. “Overall, the risk is very low, but fear spreads much more easily than context,” she says.

What Should We Do Now?

The first step is to check whether the product you own has actually been recalled and whether your particular batch is affected. “Approach these reports thoughtfully rather than reacting out of fear,” advises Foad. “I don’t recommend discarding an entire skincare regimen because of a headline alone.”

Products that have not been identified as a concern can continue to be used as directed. Foad also recommends storing them according to the manufacturer’s instructions and replacing anything that has noticeably changed in colour, texture or odour, as those changes could suggest that the formula is no longer stable.

Du-Harpur says appropriate storage is key. “As long as products are being stored reasonably and used as directed, the risk is incredibly low,” she explains.

Her main recommendation is not to leave skincare in a hot car, particularly during the summer. High temperatures can cause formulas to break down, affecting their stability and efficacy. This is especially important with sunscreen, as an unstable formula may no longer provide the advertised level of protection.

“Store products in cool, dry environments,” she says. Refrigerating skincare is not necessary, but avoiding prolonged exposure to excessive heat is sensible.

Veraitch’s wider advice is to resist overcomplicating your routine in response to every new headline. “I always recommend keeping skincare routines simple and targeted to individual skin concerns, based on advice from practising dermatologists rather than social media trends.”

Ultimately, none of the dermatologists recommends emptying your bathroom cabinet in panic. Check official recall information, use products as directed, store them properly and seek professional advice when you are unsure.

Marie Claire UK contacted Valisure for comment but had not received a response at the time of publication.



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Wednesday, 5 August 2026

I Tried a Renowned Trainer's Go-To Arm Workout—After 6 Weeks, I Have Better Posture, More Energy, and Newfound Confidence

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Ladies, for years I thought strength training for women came with an unspoken disclaimer: whatever you do, don’t get too strong.

Growing up in the early 2000s, the women I saw celebrated in magazines, on TV and even in my own circles weren't chasing muscle - they were chasing “toned”. The goal was lean, chiselled but, above all, not too visibly powerful. Having defined arms was one thing; actually wanting to build muscle felt like you were breaking some unspoken rule.

There was always this slightly irrational fear that one dumbbell curl too many and you’d wake up looking like a competitive bodybuilder overnight (if only building muscle worked that quickly). Strength was something to admire in athletes, but not necessarily something women were encouraged to pursue for themselves. Looking back, it’s strange that we spend so long treating strength as something to fear, rather than something to aspire to.

Thankfully, that narrative is changing. More women are embracing lifting heavier, understanding the value of muscle and realising that strength isn’t just about how your body looks - it’s about how your body functions. In fact, the benefits of upper-body training go far beyond aesthetics: a 2024 study involving more than 400,000 adults found that women who regularly strength trained had a 30% lower risk of cardiovascular death compared with those who didn't.

That’s exactly why fitness expert Stef Williams, founder of Weglow, believes upper-body training deserves far more attention than it gets. Building stronger arms, shoulders and back isn’t simply about aesthetics. According to Stef, it’s one of the best investments you can make in your long-term health; supporting everything from your posture and bone health to the strength you’ll rely on for decades to come.

So, I decided to take Williams's advice and make upper-body strength a priority for four weeks. What surprised me most wasn’t just the physical changes - it was the benefits I never expected to notice.

5 Benefits I Noticed After 6 Weeks of Arm Workouts

Why upper-body strength matters more than you think

As someone who’s spent years firmly in my Pilates era, I’ll admit it: I thought upper-body strength was basically a one-way ticket to toned arms. How wrong (or, at least, how incomplete) I was.

When I started looking into the research, I realised I’d massively underestimated the upper-body in my fitness regime. Mark my words, mastering the upper-body isn’t just another fitness goal; it’s a marker of health, future independence and how well our bodies age.

“One of the clearest indicators we have of long-term health, beyond the aesthetics, upper-body strength reflects how well your muscles, bones and nervous system are functioning,” says sports scientist Charlotte Gowers.

The numbers are hard to ignore. A 2018 review involving almost two million adults found that people with higher muscular strength had around one-third lower risk of dying from any cause - with the link appearing slightly stronger in women than in men.

One benefit I hadn’t considered? Upper-body strength protects the ageing skeleton, which Gowers says matters more for women. “Two words. Bone health. Women tend to think about osteoporosis when they’re much older, but the foundations are laid decades earlier,” she says. “Bone responds to load, so exercises where you press, pull and carry weights stimulate the bones of the spine and upper body in a way that walking simply doesn’t.”

And this matters as oestrogen declines during menopause, when bones become more vulnerable to loss. “Resistance training can help protect bone density, while low grip strength is linked to a higher risk of osteoporosis and fractures.”

Suddenly, rows, shoulder presses, and heavy dumbbells don’t just look like a route to toned arms; instead, an investment in the body we’re going to want for decades to come.

The Workouts I Followed

Better known to her community of more than two million followers as Stef Fit, Williams's approach to training couldn’t be more different to what I expected. Instead of encouraging me to lift as heavy as possible, she wanted me to slow everything down, focus on my form and make every single rep count.

I’ll admit it, this took some convincing. My usual mindset was simple: heavier weights must surely equal better results. But the two workouts I followed challenged that way of thinking entirely. Rather than racing through reps, I focused on strength, control and time under tension - and surprisingly, my muscles worked far harder than they ever had when I’d simply reached for the next heaviest dumbbell.

As Williams reminded me throughout, strength isn’t just about how much you lift - it’s about how you lift it.

If you'd like to try either of these workouts for yourself, you can access them for free by downloading the Weglow app.

Workout one:

What? A targeted upper-body strength session designed to build stronger, more defined shoulders and back muscles - areas that are often overlooked in women’s training.

Why? For building strength and muscle, Stef generally recommends working within the 12-15 rep range, though this can vary between 8-12 reps depending on the weight you’re using and your experience level.

How long? 20 minutes - a quick but efficient session focused on strengthening the muscles we so often neglect. "Focus on time under tension, aka how long your muscles are actually working under load," explains Williams. "Aim for 3 sets of each workout."

Equipment needed: Dumbbells and a bench.

Workout 2. Fiery Pilates Upper & Core

What? A Pilates-inspired strength flow combining resistance, mobility and core work to help build stability and control. All you'll need is some ankle weights, a pair of dumbbells, and a mat.

Why? “Strength isn’t just about lifting heavier; it’s about building a body that feels capable of holding it," shares Williams. "Don’t shy away from pauses. I personally like to hold for five seconds and release.”

How long? 12 minutes.

How often should you train your upper body?

If you’re wondering how often you actually need to pick up the dumbbells, Williams's advice has a welcome reality check for me: don’t overcomplicate it.

For beginners, she recommends starting with three full-body workouts a week that include upper-body movements.“Three times a week is a nice place to start,” she explains. Rather than splitting your week into strict “upper” and “lower” days, Stef believes there’s often more benefit in weaving upper-body work into sessions you’re already doing.

She’s also a fan of “stacking”, adding a little extra movement onto your existing routine, like finishing a strength workout with a 10-minute Pilates upper-body flow.

​Her biggest advice? Keep it simple. “A lot of people think they need to do these really strict splits,” Stef says, but for beginners, that can quickly become “a lot of nothing”.

5 Benefits I Noticed After Prioritising Upper-Body Strength

After four weeks of prioritising upper-body training two to three times a week, I started noticing changes that went far beyond muscle definition…

​Of course, there were obvious ones - feeling stronger, lifting heavier and finally understanding why Williams kept telling me that strength isn’t just about what you see in the mirror. But the biggest surprises were the things I hadn’t expected to notice in my day-to-day life.

1. My posture improved (more than I expected)

Posture was probably the first thing I noticed. Like many, I spend far too much time hunched over a laptop, and I’d never really thought about my upper back as something I needed to train.

​But Williams says training the back is “massively overlooked” - despite being the key to supporting better posture and helping us stand taller. Strengthening those definitely neglected muscles helped me feel more supported, rather than constantly trying to “fix” my posture.

2. I felt less tension in my body

One unexpected benefit? Feeling less tightness through my shoulders and upper body.

Williams explained that improving posture can help reduce the strain we often carry around the neck and shoulders, while building a stronger core - what she describes as “the heart of your entire body” - can also support the lower back.

3. Tension headaches reduced

This was the one I really didn’t see coming. I often suffer from tension-related headaches that last for hours. Turns out, strengthening those muscles isn’t just about creating more shape - it’s about helping your body work more efficiently.

4. Everyday tasks felt easier

Carrying heavy shopping bags, carrying the dog across the pebbled beach (dog moms will understand this), and moving things around the house suddenly felt less like a challenge.

Williams says this is one of the biggest benefits of strength training: building the kind of strength that transfers into real life - the everyday moments where you need your body to show up.

5. My workout felt stronger overall

But perhaps the biggest benefit wasn’t physical at all - it was the mindset shift. For years, I’d shy away from upper-body because, like so many women, I’d bought into the fear that lifting heavier would somehow make me “bulky”. Williams tells me this remains one of the biggest misconceptions she hears when it comes to strength training - and one that still holds many women back from picking up the weights.

Six weeks later, I no longer see upper-body training as a vanity project. I see it as a building block for a stronger, more capable body - one that can support me not just now, but for years to come.

Because the real benefit I’ve discovered of getting stronger isn’t simply how your body changes in the mirror. It’s how it allows you to move through life.

Shop MC UK's workout essentials now:



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This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index

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If I were to say "that's hot", what would first spring to mind? If it's Paris Hilton, we should be friends. If it's the seemingly never-ending heatwave we're having here in the UK, your priorities are probably in the right place. But if your mind jumps straight to the Lyst Index—the quarterly ranking of each season's hottest fashion products and brands—then you're in luck, because the latest list has just been released, and Massimo Dutti has clearly been making waves.

Typically, it's the luxury labels earning a much-coveted spot in the top 20 hottest brands. This time around, Chanel takes the top spot, closely followed by Miu Miu, Dior, Saint Laurent and Gucci, so no surprises there. But nestled in at number 10 is high street star Massimo Dutti, clearly no longer known solely as Zara's older sister. Both brands sit under the same Spanish parent group, Inditex.

Bella Hadid Massimo Dutti brown dress, bag and flip flops

(Image credit: Marie Claire/Photopix/GC Images/Getty)

For our team at Marie Claire, this ranking comes as little surprise. Massimo Dutti has long been our go-to for everything from elevated everyday basics to office outfits—the latter being where the brand truly excels. While trends absolutely influence each collection, with many a runway reference visible to the shrewd fashion fan, the Massimo Dutti design team have a particular knack for putting their own spin on them, making each piece feel effortlessly cohesive. Minimalist with a modern twist is the key draw.

It's a specific celebrity endorsement, though, that the Lyst team have pinpointed for the sudden global surge in rankings: Bella Hadid's brown slip dress, black flip flops and woven bag look, worn in Saint-Tropez in May and still in stock. Almost certainly a paid placement, but clearly one that's paid off, sparking what Lyst describes as a "growing desire for its elevated Mediterranean-inspired pieces".

Massimo Dutti model wears leather skirt and trend coat

(Image credit: Massimo Dutti)

And elevated really is the key word when it comes to Massimo Dutti. Every collection feels grown-up, catering to a customer who cares about current cuts, colours and styles while always looking polished. Workwear, by default, has become one of the brand's most in-demand categories, for creatives and highly corporate women (and men) alike. Though it's not just workwear: holiday-ready sandals (the mid-heel style in now sold-out black takes sixth place among the last quarter's most popular products), cleverly crafted leather pieces and accessories are all proving plenty popular too.

For the brand to be holding its own among a list of luxury giants, though, you probably don't need me to spell out its plus points. With its popularity only rising, I'm certain you're already well attuned to them.

Massimo Dutti Pieces We're Loving Right Now



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Tuesday, 4 August 2026

The Rise of Ingredient Anxiety—Why Our Obsession With Scanning Beauty Products Is Becoming Toxic

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“I used to love this,” says the woman standing next to me in Boots. With a wistful sigh, she places the bottle of serum back on the shelf. The only thing standing between her and her favourite Elemis Pro Collagen Renewal Serum isn’t the £78 price tag but a carrot. “It only scored 33 on Yuka,” she whispers, by way of explanation.

Beauty scanning apps that determine the toxicity of your skin and hair care are booming. Arguably, the most famous of these is the Yuka App with its distinctive vegetable logo, which an estimated 5 million people in the UK now consult for cosmetics and food purchases.

According to the brand’s website, what happens behind the scenes goes a little like this: Scanning a beauty product’s bar code with your phone pulls up its ingredients. The Yuka App then assigns a risk level to each one based on the potential effects to your health and the environment—for example, if it’s an allergen or carcinogen. It does so via an algorithm that’s managed by Yuka’s team, which includes a toxicologist, and takes into consideration data from bodies such as the European Chemicals Agency.

The database includes around 12,500 cosmetic ingredients, but the final safety score out of 100 is based on how much of the highest-risk ingredient is present in the product. A score of 75 to 100 earns a dark green risk-free dot; 50 to 74, a light green “good”; 25 to 49, an orange “poor”; and 0 to 24, a red “bad”, indicating the presence of potentially harmful ingredients.

The Pros and Cons of Product-Scanning Apps

But product-scanning apps such as Yuka, Think Dirty and INCI Beauty are dividing the experts. Skincare founder Irene Forte says the apps are empowering beauty shoppers to make more informed choices, especially those who know what ingredients they’re keen to avoid. “I like that they tell you in a snapshot what’s actually in a product—something that’s often hard to read on the pack,” she says.

However, some cosmetic chemists and skincare experts say it’s not that straightforward. For starters, there’s the ingredients list itself. By law, beauty brands are only required to list ingredients in descending order based on weight. So an app can’t know exactly how much of an ingredient is actually in a product. “Scanning apps assess ingredients in isolation without knowing the percentage, the delivery mechanism, or the overall formulation,” explains Daniel Isaacs, a chemist and the director of research at Medik8. “In science, the dose makes the poison. Even pure water can be harmful in excess, whereas potent actives like retinaldehyde are exceptionally effective and completely safe when delivered at precise, controlled levels.” Ginger King, an award-winning cosmetic chemist who has formulated hundreds of products for brands including Joico and Avon, echoes these frustrations. “In a cosmetic formulation, consumers aren’t likely to use one ingredient by itself at 100%,” she says.

The worry is that this methodology can demonise some ingredients unnecessarily. One example is phenoxyethanol. “At 1% it’s a perfectly safe and good preservative,” says King, a claim that’s backed by the European Commission. Yet Yuka assigns phenoxyethanol a damning orange dot. Similarly, when Dr Ash Soni, a plastic surgeon and founder of The Soni Clinic, used the Yuka App to test some of the skincare in his clinic, the inclusion of phenoxyethanol at an extremely low, legal concentration skewed the results and rated the overall product as “poor”. “I know how well formulated these science-backed brands are, and the research behind them,” he says. “A tiny dose of this preservative would never cause any type of irritation or harm to your skin. But it’s needed to stabilise a product and prevent the growth of harmful bacteria and mould.”

From my own research, I also found that results varied from app to app, which muddies the waters. When I scanned the products I’m currently using on the Yuka App, my Skinceuticals P-Tiox cream scored highly with 86/100 and my tinted La Roche-Posay Anthelios UVAir Serum Sunscreen SFP50+ a solid “good” 57/100. My CeraVe Foaming Cleanser, however, only scored a “poor” 39, prompting the app to suggest Simple’s Kind To Skin Moisturising Facial Wash as an alternative. But when I put the same products through the INCI Beauty app, the cleanser scored a light green 11.8/20, literally giving me the green light to use it. The sunscreen sat unfavourably between the orange and low yellow colour bands with a score of 8.9/20 and, while still good, the P-Tiox cream was only rated 11.4/20.

Beauty Scanning Apps

CeraVe Foaming Cleanser analysed on two skincare scanning apps (Image credit: Fiona Embleton)

So Should We Use Product-Scanning Apps Like Yuka?

All that said, you can’t ignore the impact of product-scanning apps on the beauty industry. “I love seeing how passionate people have become about what goes onto their skin,” says Isaacs. “The popularity of apps like Yuka shows that consumers want transparency and want to understand their products. These apps have helped to demystify skincare jargon and encouraged people to look beyond marketing claims. They have put healthy pressure on the beauty industry to be more open.”

A number of beauty brands are also betting on Yuka validations. Forte notes that “excellent” ratings on Yuka for products such as the Almond Cleansing Milk, which scored 100/100, and the new Red Algae Resurfacing Body Exfoliator drive revenue and brand loyalty for her brand. “We made the scores visible on our product pages and, since introducing them, our conversion rate increased by 88%,” she explains. “Independent retailers are also taking us on, partly because of our Yuka rating. And more and more customers are scanning in-store and shopping with us because of our scores. Ultimately, with tens of millions of users, it’s become a very powerful app.”

There’s no denying, too, that they reflect a cultural shift towards self-empowerment by beauty fans. One of Forte’s favourite features on the Yuka App is that it highlights fragrance allergens, especially essential oils. “In the US, brands still aren’t required to disclose fragrance allergens on pack, and in the EU/UK they can note “from organic sources” with an asterisk without stating it’s an allergen. I find that misleading, and I love Yuka for calling it out—especially because people with sensitive skin often assume natural means better.”

These apps oversimplify toxicology in ways that can mislead shoppers.

But the debate still rages about the accuracy of these apps. While Forte acknowledges that not knowing the exact percentage of each ingredient is a shortcoming, “Yuka still highlights everything a product contains,” she says. “Even at a low percentage, it’s there—a 100/100 score means there’s no debatable ingredient in the formula at all.”

Dr Soni takes a more cautious view. For him, the biggest issue is that these apps oversimplify toxicology in ways that can mislead shoppers. “There’s a lot of science and data behind skincare products,” he explains. “Apps like Yuka are creating a traffic light system to simplify things that are actually quite complex. But they’re not always taking into account the true science and data from that brand—they’re pulling ingredient data from lots of different sources and we don't actually know what these clinical studies are.” For this reason, he cautions against chucking a product just because it scores low on an app. “If you’re using skincare by a reputable brand, you like it and your skin is tolerating it well, then I don’t see a reason to throw it away,” Dr Soni says. If in doubt, his advice is to speak to a professional—either your GP, a dermatologist or an aesthetic doctor.

Meanwhile, Isaacs recommends taking automated risk scores with a pinch of salt. “From a formulation and research perspective, I would recommend viewing these risk scores with caution,” he says. “The fundamental issue is that safety cannot be reduced to a simple red-or-green score based on an ingredient list alone. It tells you what's in the bottle, but it tells you nothing about the concentration, the purity of the raw materials, the pH, or how the ingredients interact within the total formula. When you strip away the toxicology context, you replace genuine science with unnecessary alarmism.”

It’s also worth noting that in the UK and EU, beauty brands operate under some of the most stringent cosmetic safety laws in the world, Isaacs adds. Taking his own brand as an example, he says, “Every Medik8 product undergoes rigorous clinical testing and complies with the strictest safety standards. Before it reaches a customer, it is evaluated by a qualified independent toxicologist who looks at every single detail. Apps often flag safe, approved, and heavily tested ingredients as dangerous, which distorts the real science. We need to trust the true experts here—cosmetic toxicologists.”

Still, technology moves at a speed of knots, so perhaps there’ll be a scanning sweet spot that satisfies both supporters and sceptics in the not-too-distant future.



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I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up

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I've always had an affinity for Kiko Milano. As a wide-eyed beauty assistant, it was the first beauty brand to ever take me on a press trip—and it wasn’t the average press trip. I was flown to Milan (business class, naturally) for a whirlwind 48 hours of Michelin-starred meals, four-poster hotel suites, private chauffeurs and more makeup than I could fit in my suitcase.

While wonderful, it felt ever so slightly at odds with the brand's accessible price point. Here was a brand selling £10 lipsticks and £15 foundations, sashaying around with the prestige and opulence of a luxury heritage fashion house.

Since then, I've always kept a curious eye on Kiko. Across Europe, it's been a beauty institution since the 1990s, with stores on nearly every major shopping street. But in the UK, its rise has been somewhat covert. It opened one store after another, including a flagship on London’s Regent Street, the country’s most expensive retail postcode, without ever becoming the beauty industry's biggest talking point. Or any kind of talking point, for that matter. Until now.

Over the past few months, Kiko’s had a bit of a glow-up. It’s gone from being beauty insiders' favourite affordable brand to one of the industry's most talked-about success stories. Madonna's appointment as the face of the brand signalled a new era, and my TikTok feed has become awash with videos comparing its products to far more expensive luxury alternatives. Suddenly, makeup enthusiasts who had never stepped inside a Kiko store were discovering what European shoppers have known for decades. Which raises the question: why now?

Kiko doesn't ask consumers to buy into an aspirational lifestyle—just its products.

Part of the answer lies in how dramatically the beauty landscape has changed. Over the past decade, the market has steadily polarised. Prestige brands have become more expensive than ever, while a new wave of affordable labels has driven prices down to previously unimaginable levels. For years, success was often built on aesthetics as much as efficacy, with brands investing heavily in viral packaging, carefully curated identities and social media appeal.

More recently, however, the pendulum seems to have started to swing. Consumers are becoming less interested in buying into a brand's image and more interested in whether a product actually performs. In other words, a product's value lies primarily in its efficacy—and this is exactly where Kiko Milano excels.

Unlike many other accessible beauty brands, Kiko has never made price its USP. Nor has it built its business around viral marketing moments or Instagram-worthy packaging. Just when beauty brands are increasingly wrapped up in wellness narratives, scientific jargon and celebrity founders, Kiko remains unapologetically focused on its formulas. Colour, texture, innovation and accessibility are still at the heart of the brand. It doesn't ask consumers to buy into an aspirational lifestyle—just its products.

Once consumers discover one standout formula, they're likely to stumble upon an entire catalogue of consistently impressive products.

And then there’s TikTok.

Beauty's favourite social platform has fundamentally reshaped how consumers discover products, with creators now able to transform a relatively under-the-radar item into a global bestseller overnight. Kiko was perfectly positioned for a viral moment. It's the right combination of being relatively under the radar and underappreciated by many younger beauty consumers, so creators feel they can "reveal" it to their audience, yet established enough to have credibility and global availability.

One of its biggest recent moments came courtesy of creator Nina Pool, whose video comparing Kiko's lip liners to Charlotte Tilbury's amassed millions of views. She suggested the products were manufactured in the same factory—a claim that sparked widespread discussion online. While the reality of cosmetics manufacturing is considerably more nuanced than sharing a production facility, the conversation introduced millions of viewers to a brand they may never have considered before.

Crucially, Kiko had the infrastructure to capitalise on that attention. Unlike many brands that go viral on the back of a single hero product, Kiko's appeal extends across almost every makeup category. Once consumers discover one standout formula, they're likely to stumble upon an entire catalogue of consistently impressive products.

Looking back, that extravagant trip to Milan suddenly makes much more sense. Even then, Kiko Milano behaved like a global powerhouse. The rest of the world just hadn't realised it yet.



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Monday, 3 August 2026

I Track My Cycle Religiously—But a Chinese Medicine Practitioner Taught Me More Than Years of Data

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For years, I’ve been the woman who never knew when her period was due without consulting an app. My phone knew where I was in my cycle long before I did. It knew when my period was expected, when I’d probably start craving crisps, and when I should lock in for the next three to five working days. My menstrual cycle wasn’t just something I experienced; it was something I outsourced.

Like many good obsessions, it began innocently enough. I downloaded Flo so I wouldn’t be caught out wearing white trousers. Before long, I was logging cramps, moods, sleeps, libido and breakouts with the diligence of someone conducting a long-term clinical trial. If you’ve ever wondered whether you’re genuinely furious with your partner or simply two days from your period, you’ll understand the appeal.

I was far from alone. We’re living in the age of the quantified woman, and our menstrual cycles have become another stream of data to analyse. The world’s three largest period-tracking apps have now been downloaded more than 250 million times. Need I say more?

The irony? Despite years of meticulously collecting information about my cycle, I wasn’t convinced I actually understood it - and that didn’t sit right with me. Believe it or not, we have more information about our menstrual cycles than any generation before us, yet a 2026 study of more than 383,000 UK women found that over one in five still couldn’t say how long their cycle actually was.

Then it dawned on me: the women before us managed to understand their bodies long before smartphones arrived to narrate them. Perhaps what I was missing wasn’t more data, but a different way of making sense of it.

Which is what led me to Traditional Chinese Medicine, which interprets the menstrual cycle through patterns across the whole body: sleep, digestion, stress, emotions and energy. I took years of my cycle history to Maddy McCarthy, founder of Yin Space and TCM practitioner, and asked her to read it back to me. Would she see something my app hadn’t? Could the monthly symptoms I tick off tell an entirely different story?

Let it be known that my quest for more answers isn't driven by the belief that we need to track less. More so by a different question: in our pursuit of understanding our bodies, have we become fluent in data but forgotten how to listen?

What I Learnt About My Cycle From a Chinese Medicine Practitioner

The Rise Of The Cycle Tracking Era

So what drove me to swap graphs for a body-first approach? Curiosity, mostly. Even with all the data I’d collected, I still had the nagging feeling that I was missing the point. And if we’re honest with each other (welcome to your safe space), most of us didn’t download a period-tracking app because we suddenly developed a passion for endocrinology. And as we’re constantly flooded with ways to optimise our wellbeing best, it was perhaps inevitable that our menstrual cycles would become another stream of data to analyse.

​I was no different. The more I logged, the more I convinced myself that I was getting closer to understanding my body and the series of unfortunate events my period would bring. After all, that’s what we’re sold, isn’t it? That enough information eventually brings insight.

​The data suggests many of us have bought into exactly that. A UCL study of predominantly UK users found that almost two-thirds had been using a tracking app for more than a year, while 43% said logging had become part of their everyday routine. And we’re no longer just tracking periods. We’re recording everything else, hoping that if we collect enough dots, they’ll eventually connect on their own.

​And sometimes they do. Tracking can be genuinely empowering, helping spot patterns, prepare for symptoms and advocate in medical appointments. For many, tracking is the thing that starts the conversation. I know first-hand that seeing patterns written down can be the first time symptoms that once felt random begin to make sense. But I also couldn’t shake the feeling that I’d become incredibly good at collecting information, while getting no closer to understanding what it was trying to tell me.

Ellie Mae Hammond using a red light therapy lamp

(Image credit: Ellie Mae Hammond)

What Happened When A Traditional Chinese Medicine Practitioner Read My Cycle

Before McCarthy even attempted to interpret my cycle, she did something that felt almost radical: she listened.

​Our initial consultation lasted 90 minutes, and it was probably the closest thing to therapy I’ve experienced outside an actual therapist’s office. There was no racing through a checklist or trying to squeeze years of symptoms into a ten-minute appointment. Instead, she asked about everything. My period’s patterns, yes, but also my digestion, my cervical mucus, whether I experienced clotting, whether my pain travelled, and even how I’d describe myself emotionally. I volunteered details I’d never thought to mention to my GP, not because they’d never asked, but because I’d never considered them relevant.

​Then, in our follow-up appointment, she started connecting the dots. From a TCM perspective, she said the strongest pattern running through my symptoms was what practitioners call Blood Stagnation, a TCM term used to describe when the body’s circulation is thought to have become obstructed. The dark blood, sharp travelling pain and 50p-sized clots all pointed towards stagnation, while the fact that I ran hot and felt overwhelmed by the slightest bit of heat suggested a second, overlapping pattern: “Heat sitting alongside the stagnation.” Together they explain why the pain is as severe as it is.

​What surprised me most was how she intercepted my PMDD. I’d described the familiar pattern: seven to ten days of what can only be described as a black cloud, followed by an almost eerie emotional flatness once my period arrived. The health anxiety that seems to settle in my chest for no obvious reason. In my mind, these had always sat in a separate box labelled mental health - or, more dismissively, just hormones. McCarthy didn’t see separate boxes; she saw the same pattern showing up somewhere else.

She explained that, in TCM, my system appeared to be running low on the resources it needed at exactly the point in my cycle they were most in demand, while the stagnation prevented things from moving as they should. The endometriosis, digestive flare-ups, anxiety and PMDD weren't four unrelated conditions competing for attention; they are one story being told in different ways.”

Whether or not you subscribe to that interpretation, I found that after my first two sessions of decoding my cycle’s data, the shift in perspective was fascinating. For the first time, nobody was treating my emotional symptoms as an inconvenient side note to my physical ones - or vice versa. My period wasn’t the problem to solve; it was part of the conversation my body had been trying to have with me all along.

The inside of Yin Space, where they practice TCM

The inside of Yin Space, where Ellie-Mae visited (Image credit: Ellie Mae Hammond)

What Science Can (And Can’t) Tell Us About Our Cycles

Walking out of my appointment with McCarthy, I couldn’t stop thinking about one question: was she describing something medicine hadn’t explained to me yet - or was she using different language to describe the same thing?

According to consultant gynaecologist and Medical content creator Dr Brooke Vandermolen, it may be less of a contradiction than it first appears.

“Both are asking why symptoms don’t track hormone levels in a simple, linear way, and both treat the menstrual cycle as a marker of wider health rather than an isolated event,” she explains. “That’s why modern gynaecology increasingly talks about the menstrual cycle as a ‘vital sign’, alongside blood pressure and heart rate.”

I’d naively assumed Western medicine and Traditional Chinese Medicine were having entirely different conversations. In reality, they’re often looking at the same person through different lenses. Where TCM describes patterns of Blood Stagnation, heat and energy, Western medicine looks at hormones, inflammation and physiology. The language differs, but the observation is increasingly shared: sleep, stress, digestion and emotional wellbeing all influence menstrual health.

As Vandermolen explains, “the clearest overlap is the mind-body link: chronic stress and poor sleep measurably suppress the hormone signal that drives ovulation, which is the same territory TCM describes through emotion and energy.”

That doesn’t mean the two systems are interchangeable. Modern medicine remains essential for diagnosing conditions like endometriosis, ruling out serious pathology and providing evidence-based treatments. But as Vandermolen notes, “science still has unanswered questions. We don’t fully understand why two women with similar hormone levels can have completely different experiences of PMS or PMDD, or why severe symptoms don’t always neatly match what appears on a scan.”

Perhaps that’s why my appointment with McCarthy resonated so deeply. My app had collected the data. My GP had helped me understand the medical picture. McCarthy offered another way of interpreting the patterns I’d been noticing. Understanding my body, I realised, required all three.

Acupuncture for My Cycle: What I Learned

The next part of my treatment with McCarthy was acupuncture to address the patterns she believed were contributing to my symptoms. The idea was to encourage movement where blood was thought to be stagnant, helping to ease pain and clotting around my period, while supporting my body through different phases of my cycle.

Unexpectant of what I was going to feel, lying on the treatment couch, I felt almost unnervingly aware of my body. Every sensation felt sharper. My breathing slowed. My nervous system actually seemed to exhale. It felt, oddly, like giving my body a huge glass of water.

According to McCarthy, “acupuncture isn’t designed to chase individual symptoms. Within TCM, treatment focuses on the underlying pattern beneath them.” Around my period, McCarthy encourages movement where blood is thought to be trapped, helping to ease pain and clotting. Afterwards, the focus shifts towards rebuilding and nourishing the body for the next cycle. Before my period, treatment changes again, with greater attention paid to supporting the nervous system and the symptoms associated with PMS and PMDD.

TLDR: the treatment evolves with the cycle itself, adapting to what the body needs, meeting you exactly where you are.

Beyond The App: What Tuning Back into My Cycle taught me

Here’s where I’ve landed: I don’t think the problem is that we’re tracking our cycles too much. I think we’ve started relying on the tracking a little too heavily, mistaking data for interpretation.

I haven’t deleted my app. In fact, I still use it. But the relationship is different. Working with McCarthy gave me something my app could never: a framework for understanding my symptoms, and acupuncture gave me space to respond to them rather than simply record them. It wasn’t a cure, and it didn’t make promises about eliminating my pain. Over time, it helped my body feel calmer, my symptoms less overwhelming, and my cycle like something I could work with rather than brace myself against.

Whether this explanation has resonated with you or not, I left with something I’d been missing: trust in my own body. The app still helps me predict my cycle. Acupuncture helped me respond to it.

Shop MC’s approved cycle care essentials



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You Won't Have Worn This Outfit Combination Since the Early '00s, But Celebrities and Fashion Insiders Are Bringing It Back for Autumn

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Dresses over trousers is not a pairing for the risk-adverse. Having said that, choose the right dress, the right trousers and you'll have found an option for summer-evening dressing that, miraculously, doesn't involve a dress. (This, by the way, follows on from the daytime alternative we've already covered: a tunic over trousers.)

Chase Sui Wonders

Chase Sui Wonders (Image credit: Getty Images)

Chase Sui Wonders, who's on the promo trail for I Want Your Sex, provided evidence of this claim just last night. At the film's premiere in New York, the actor wore a look from Valentino, opting not for an ingénue gown but a diaphanous cape over a sheer bustier dress over high-waisted trousers. The colour palette's moodiness gave the fabrics—the pairing of lace and lustrous satin—even more edge. In short, dresses over trousers? Definitely a good idea for late-summer (or autumn) nights out.

Shop Chase's Dress Over Trousers Look

In autumn, you can factor an oversized blazer into the equation (Arket's single-breasted wool style will also be a great addition to your office wardrobe). And, obviously, you can always experiment with different shades of slip and trouser, brightening the combination if you're on holiday—or at home but dreaming of being out-of-office (By Malene Birger's coral slip dress would perfectly offset taupe silk bias trousers by Comme Si).

Shop More Dresses To Wear Over Trousers:



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Once Considered "Dated", This '70s-Inspired Skirt Is Back—And the Coolest Women I Know Are Wearing It

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If you were to peek into my Net-a-Porter wishlist, one brand would appear more than most: Dries Van Noten. The bold and colourful shoes, the printed dresses, the beautifully packaged lipsticks and perfumes all snapped up rather quickly by many a maximalist. This season, though, one piece is proving more popular than the rest: the printed silk wrap skirt. And versatility is its great pulling point.

By versatile, I don't simply mean a flip flop for daytime and a heel come evening. I mean it can genuinely be worn anywhere, any way, which is precisely what makes it one of the most interesting finds of the moment. On a winter's day at the office, a knee-high boot and a high-necked jumper will pair perfectly. On a mid-summer holiday, a sandal and a swimsuit slot in without a second thought. And for a fancy dinner, a tucked-in shirt, strappy heel and statement earrings will have the same skirt destined for a seat at the long-stretching bar.

Monikh Dale wearing a Dries Van Noten Wrap Skirt

(Image credit: @monikh)

So it's little surprise that so many impeccably dressed women are weaving it into their wardrobes—particularly when it comes in a swathe of prints, colours and lengths. Although the sudden surge in popularity does mean the decision often comes down to what's left in stock rather than personal preference.

Below, a handful of our favourite Dries Van Noten wrap skirts and their similar-style counterparts. Consider it the easiest way to liven up a wardrobe, whatever the season.

Shop Dries Van Noten Wrap Skirts

Shop Similar Printed Wrap Skirts

If you love the 70s-inspired wrap skirt but would rather not buy the Dries Van Noten style, there are plenty of other brands to turn to, from Alémais's fish-printed sarong to H&M's monochrome wraparound.



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