Monday, 14 September 2026

I Tried the Science-Backed Art of Imagining a Better Future—What Happened to My Motivation, Confidence and Goals

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Maybe there’s something in the air, or perhaps the algorithm knows me better than I’d like to admit, but my FYP has recently become a shrine to the art of imagining your dream life.

“Do these five things and manifest the life you want"; “How a little delulu led me to my dream life"; “The morning routine that changed everything." You get the picture.

I’m not entirely immune. I quite like the idea of imagining a better future. I’d even go so far as to call it soul food: a little hope, possibility, a reminder that the life you have isn’t necessarily the life you’re stuck with. But depending on the phase you catch me in (I daren’t say luteal), I might still squeeze out an eye roll at the word delusional.

Because here’s where you’ll find me: interested, but with questions.

So when I listened to a recent episode of the Mel Robbins Podcast, in which Dr Cassanda Vieten unpacked the science of imagination and creating change, it caught me rather differently. This wasn’t about asking the universe nicely for my dream life. It was about what happens when we imagine the future - and whether that imagination can actually change what we do in the present.

Vieten, who directs the Centre for Human Imagination at UC San Diego, sent me down a research rabbit hole. And what I found was far more interesting than manifestation: evidence that imagining the future can influence motivation, planning, decision-making and behaviour - particularly when we imagine not just the destination, but the journey there.

Which left me with a rather tempting question: what if I tried it properly? No manifestation, no wishful thinking, but the actual techniques researchers have been studying - and whether they could change anything beyond my mood.

For one month, I’d put the science to the test: imagining not just what I want my future to look like, but who I want to become, what might get in the way and how I might actually get there. And, guess what - you have front-row seats to what happened to my motivation, confidence, habits and goals when I started treating imagination less like an escape and more like rehearsal.

I Tried the Science-Backed Art of Imagining a Better Future

So, What Am I Actually Doing For A Month?

Before I start, let’s get one thing straight: this is not a month of visualising Birkins and my wildly successful future self while waiting for the universe to sort out the logistics. It turns out, there’s homework: a three-part approach rooted in future simulation, neuroscience and behavioural change.

First up: Best Possible Self.

“At the start of the month, I’d either do a guided practice of meeting your future self,” Vieten tells me, “or, if you are more of a storyteller, you can do this exercise by sitting down with a pen for twenty uninterrupted minutes and write about your life - three years from now: what you're doing, who you're with, how you spend your time and how you're showing up in the world."

Then, I'm to repeat this. "Each morning that month, spend five minutes a day with your eyes closed, going back into that scene by either sitting down again for a brief check-in with your future self and asking them a question or two," Vieten instructs.

This gives me my starting point: one longer exercise to construct the future on day one, followed by five-minute sessions each morning to return to it.

Specificity matters here. "Detail helps most on the parts you actually control,” Vieten explains. “Imagery and simulating future scenarios recruits emotion, while writing creates more coherence and discernment. The mental imagery you conjure connects more deeply to emotions, which in turn shapes motivation and behaviour. With writing, you’re more likely to discover what you really want – or whether you’ve simply absorbed expectations from your upbringing, societal messaging or habit.”

Then comes mental contrasting: imagining the future I want, identifying the obstacles that could get in the way and making a realistic plan. Vieten recommends Gabriele Oettingen’s WOOP method: Wish, Outcome, Obstacle, Plan.

And crucially, I’m not just visualising the result. Vieten suggests imagining the process of getting there, “how will you face the situation, rather than simply seeing yourself succeeding.” Which, frankly, is much more my speed.

TLDR: construct the future, return to it regularly, confront what might get in the way and see whether any of it changes what I actually do. Assignment understood.

@melrobbins

Small mindset shifts can change the way you experience your entire life. Dr. Cassandra Vieten is a clinical psychologist, professor at UC San Diego, and one of the world’s leading researchers on imagination, manifestation, and consciousness. In this episode of The Mel Robbins Podcast, Dr. Cassandra Vieten explains why so many of the limits, assumptions, and beliefs you carry around every day aren't facts. Listen now! 🎧 “World Leading Psychologist: How to Manifest Anything & Create the Life You Want”

♬ original sound - Mel Robbins

What Does The Science Say?

So, we have our three-pronged method. Tick. But what’s the science behind them?

“There is a strong neuroscience literature showing that imagining future events recruits some of the same systems involved in remembering and experiencing events,” psychologist Dr Sophie Mort tells me. “Your brain knows you aren’t doing the thing, but it is activating your brain in ways that are very useful.”

Vieten puts it even more plainly: “Imagination runs on much of the same machinery as actual sensory perception and behavioural action,” she explains. “Visualise something and your visual cortex engages; mentally rehearse a movement and motor areas engage; even imagining the smell of biscuits can activate the brain’s olfactory areas.”

“Imagination is a “neurological reality” that affects our brains and bodies,” notes Vieten. And importantly, “repeated practice does strengthen the neural pathways involved.”

But how does that get from inside my head to changing what I actually do?

This is where the technique matters. “Imagining the future in detail can make it more familiar before we actually get there,” Vieten tells me. “We can mentally rehearse how we want to behave, anticipate what might get in our way and think through possible responses. When the real situation arrives, we’re not encountering it entirely cold."

Perhaps this is why mental rehearsal has long been part of elite sport. Billie Jean King has spoken about imagining how she’d respond to a ball coming at her from every possible angle; Jack Nicklaus famously described running a “home movie” of every shot before taking it. In a 2004 study, people who repeatedly imagined muscle contractions alongside their physical training increased their finger strength by 35% and their elbow-flexion strength by 13.5%.

It’s a striking example of what mental rehearsal might actually do: not replace the physical work, but potentially make the work more effective.

Which got me wondering: if imagining a movement can influence something as measurable as muscle strength, what happens when the thing I’m rehearsing isn’t a tennis shot or a bicep curl, but the person I want to become?

Does Optimism Actually Change The Brain And Body?

If imagining a better future can make us more optimistic, does that optimism (no delusion in sight) change anything beyond how we feel?

“The evidence suggests yes, but it’s more complex than popular claims suggest,” Mort tells me. “Optimism does influence brain structure and function.” Research published in 2021 linked optimism with activity in parts of the prefrontal brain involved in how we think, make decisions and motivate ourselves. “An optimistic outlook affects how we perceive and attend to our surroundings,” Mort explains, with the research suggesting that what we expect to happen can influence what we actually notice, particularly when it comes to positive information.

Dare I say it, optimism might be doing more than making us feel a little more glass-half-full. It can subtly change what we pay attention to, how we interpret what’s happening around us, and ultimately how we respond to it.

So no, thinking positive thoughts doesn’t simply flood the brain with happy chemicals. It’s subtler than that. A more optimistic outlook can change what we pay attention to, how we interpret situations, and, ultimately, how our bodies respond to stress.

I Put Future Visualisation To The Test

Week One: I Met My Future Self

With the science in mind and the methodology in tow, week one started with Best Possible Self. I certainly wasn’t expecting to emerge as a new woman by week four, nor was I about to credit every random boost of productivity to the power of visualisation. But as I sat at my desk on day one, pen to paper, imagining what my future self might look like, I felt an unexpected sense of comfort.

It started to feel almost game-like. I was imagining what my future days would feel like: how I’d start each morning, where I’d sit with my coffee, what emails I’d be sending, what I’d be wearing, even what I’d have planned for that day. No detail was left unimagined – literally.

Now, ironically, as a writer, I thought I’d have no problem scripting who I imagined myself to be. Instead, I faced an unexpected bout of writer’s block. I couldn’t give myself free rein to write without judgement or control; I wanted the future I imagined to be…well, perfect. I was over-auditing, as per usual (another day in the life of a Type A)

So I revisited my interview notes from my time with Vieten. “Focus on what you can control,” she told me, and “write it properly once before keeping the daily practice short.” I did just that. I spent 20 minutes, as instructed, writing out this future version, then, for the next six days, returned to her for five minutes each morning. I found that once I’d got over myself, the exercise forced me to get specific about what I actually wanted - and what I could control. Imagining the future became less of a fantasy and more a set of choices.

Ellie-Mae trying the science-backed art of visualising a better future

Ironically, as a writer, Ellie-Mae thought she'd have no problem scripting who she imagined herself to be. But after revisiting her expert's instructions, she found the exercise forced her to get specific about what she actually wanted. (Image credit: Ellie-Mae Hammond)

Week Two: I Had To Face What Was Getting In The Way

This is where the exercise became considerably less comfortable. Once I’d got used to my Best Possible Self, I had to look at the gap between her life and mine. What was actually standing in the way? Time. Opportunity. Distractions. Saying yes to something I didn’t really want to do. The general tendency to have excellent intentions at 9 am and completely different priorities by 4:30 pm.

Mental contrasting made me confront what was actually making me feel restless about where I was. I’d mapped out my future self - and the choices I could control - in such granular detail that seeing the challenges that could crop up and derail me felt a little too real. For each goal written (a long list, let me tell you), I asked myself what was most likely to get in the way and what I could realistically do when it did.

Oddly, this didn’t dim my optimism. If anything, it made the goals feel more within reach. The Best Possible Self Exercise had given me the joy of imagining where I could go; mental contrasting made the route there feel approachable. I thought I’d feel pressure identifying challenges and how I’d overcome them; instead, I felt reassurance: acknowledging the trials and tribulations that would come with my future self, and carving out an ‘imaginary’ path so they’d feel a little less unfamiliar when they arrived. Me not spiralling at the idea of things going wrong - that’s what I call growth.

Ellie-Mae trying the science-backed art of visualising a better future

Once Ellie-Mae had visualised her Best Possible Self, she had to look at the gap between that life and her reality, breaking down what was actually standing in the way - a tool that felt reassuring. (Image credit: Ellie-Mae Hammond)

Week Three: I Stopped Imagining The Dream And Started Imagining The Work

It was here that I stopped visualising the finished product and started rehearsing the behaviour. Before sitting down to work, I imagined myself doing stuff I’d been putting off: opening the document, getting through the difficult bit, finishing the paragraph even when it wasn’t very good. If I wanted to be more than one thing, I’d imagine myself making time for the other things I wanted to pursue, too - not just imagining what it would feel like once I’d succeeded.

​I knew what I should be doing, but there was something different about mentally walking myself through it before I started. I wasn’t asking, How brilliant would it be if I achieved this? I was asking, What does the version of me who achieves this actually do when it gets difficult?

​By the end of the week, I couldn’t honestly say I was suddenly more disciplined. I still procrastinated. Gosh, there were days when the last thing I wanted to do was follow through. But I noticed a small shift in my confidence. It was less about believing I could be that person, and more about having evidence that I could practice behaving like her. And that seemed to be the point of process visualisation.

Health writer Ellie-Mae's journal collection

​By the end of the week, Ellie-Mae noticed a small shift in her confidence, which was less about believing she could be that person, and more about having evidence that she could practice behaving like her. (Image credit: Ellie-Mae Hammond)

The Final Week: Did It Actually Change Anything?

By the final week, the novelty had definitely worn off. Which, I’d say, was the most useful part.

I wasn’t waking up every morning as my highest self. Some days, I forgot; some days I couldn't be bothered, and some days my future self and I were simply not on speaking terms.

But I had noticed something: my confidence in being able to act on what I wanted felt steadier. For a month, I’d rehearsed the behaviours I needed to get where I wanted to be. I’d preached on paper, and I’d practised each scenario.

I won’t pretend visualisation transformed my life in four weeks. It didn’t, and a one-person experiment certainly can’t prove that. But I did feel more motivated to act on my goals, clearer about what I wanted and, by imagining the woman I wanted to become, a little more like her.

Maybe that’s the real appeal of the science-backed art of imagination: not romanticising a life until it magically appears, but using legitimate methods to rehearse the person you need to become to build it.

MC's Essentials for Your Best Possible Self



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“The Difference Between Appropriation and Appreciation Is Understanding the Garment’s Roots”: 5 Experts Explain the Nuances of the ‘Mandarin Jacket’ Trend

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It's hard to describe the simple feeling of wrongness. The subtle sensation that something just isn't quiet ok, though you can't exactly explain why. So when my younger, much cooler, cousin declared that of the 'Mandarin Jacket' trend—a Western variation of the traditional Tang Jacket, or Tangzhuang—in her own Gen Z-coded language, aka "it feels icky", I knew my own intuition wasn't too far off the mark. That tiny voice inside my head the only thing stopping me from adding said pieces to my own wardrobe, no matter how much I admittedly wanted to, looking longingly at every woman walking past wearing Pankou-closure shirts and jackets, and the store windows currently stocked full of them. The lingering question: is this culturally appropriate, or am I actually being overly cautious? The internet, as I've discovered in this rabbit hole of research, will advocate for both.

Fashion, of course, has long crossed cultural references from across the globe. Inspiration is sought and celebrated from every nation, be it through prints, clothing cuts, styling details or accessories. A brilliant example of our modern inter-connected world while also, in many ways, a wise marketing move from a brand perspective as many continue to expand their reach in multiple markets. When it comes to the luxury sector, McKinsey reports the United States and China control the most signification concentration of luxury demand.

Though the line of appreciation and appropriation remains one of the most debated points in the industry, and so it was to a handful of Chinese fashion experts and cultural commentators to whom I posed this question.

Gui Yang fall/winter 25 runway imagery striped tang jacket

Samuel Gui Yang fall/winter 25 runway (Image credit: Launchmetrics/Marie Claire)

"Fashion is a universal language. I actually love seeing people from different backgrounds embrace Chinese aesthetics. For me, it is a beautiful example of cultural appreciation, as long as it’s worn with genuine respect for the craftsmanship and not treated as a caricature or costume," says Poppy Wang, founder of the namesake brand crafting modern interpretations of the traditional Qipao dress.

"People are looking for unique alternatives to standard Western tailoring. The Mandarin jacket offers a beautiful contrast; it has structure but softer shoulder lines, and the silk or brocade adds an instant statement to everyday wear. It looks incredibly chic when styled effortlessly—like pairing a vintage Mandarin jacket with wide-leg denim or layered over a simple slip dress. It represents a shift towards global, eclectic styling where East meets West organically," she adds. Although, she notes some caveats—namely who is creating the garments and the reasoning behind it.

Ao Yes PO Spring/Summer 26 runway model wears top and white trousers

Ao Yes PO Spring/Summer 26 runway (Image credit: Launchmetrics/Marie Claire)

PR manager Amy Billington-Li draws a similar line. "For me, there is a distinction between cultural influence and something that feels like caricature. If a design reduced Chinese culture to a stereotype, or felt like fancy dress or a costume, I would find that uncomfortable. But when elements such as a Mandarin collar or traditional-style fastenings are thoughtfully and beautifully incorporated into a contemporary piece, I do not personally find that offensive. I see it as an appreciation of good design and the influence different cultures have always had on fashion."

"The key difference between appropriation and appreciation is understanding the garment's roots and, ideally, supporting authentic designers rather than fast-fashion knock-offs," continues Wang. And fashion editor and founder of Ouch Studios April Ru Wan only echoes this statement. "I love that people are seeing the beauty in Mandarin jackets but something doesn’t sit right with me when it’s fast fashion brands or non-Asian founded brands pushing out these products."

The underlying issue for many people I spoke to: situations in which the history of the garments, the meaning behind them and appropriate respect makes little appearance. A right and wrong way to create cross-cultural pieces becoming clear-cut.

Jacques Wei spring/summer 26 runway model wears green jacket and trousers

Jacques Wei Spring/Summer 26 runway (Image credit: Launchmetrics/Marie Claire)

Wan and Jade Rose, an Asian culture and language content creator shine a light on the Adidas collaboration with Shanghai-London label Samuel Gui Yang. "It was created with the culture in mind by the Adidas Shanghai team and initially sold in China. It’s labelled as a ‘Tang Jacket’ or ‘Chinese New Year Jacket’ and there’s no ambiguity around its design roots. It’s part of a trend called xinzhongshi (New Chinese Style) which takes traditional Chinese design elements and reworks them into contemporary fashion," Rose shares.

A poor example: "Western brands lazily taking stereotypically 'Chinese' motifs and using them as a cash-grab aesthetic. We saw this with some high street collections which featured, in my opinion, ‘Chinese enough’ elements with mislabeled details (such as fireman clasps instead of frog buttons)." This approach feeds into the notion that certain cultural traits are suddenly pegged as trendy with little respect behind their origin. Respect being the operative word and one that relates to a much wider issue.

Though this isn't the first time this misjudged Chinese fashion influence has proved problematic. Among the luxury brands and designers accused of misappropriation in the past is John Galliano, who, when interviewed in 2015 said, "the Qipao is already a very sensual garment, but I wanted to heighten its sensuality further by cutting it on the bias, which exaggerates the contours of a woman’s body." As creative director Joey Yip, explains, " the Qipao dates back to 17th century Manchu dress, and the eventual evolution into a symbol of women's liberation and modernity in 1920s Shanghai".

Yirantian spring/summer 26 runway

Yirantian Spring/Summer 26 runway (Image credit: Launchmetrics/Marie Claire)

"This isn't really an argument against cross-cultural fashion, or against fast-fashion Qipao tops or Tang jackets existing in Western wardrobes at all. It's a question about consequence and context: who gets to profit from and enjoy a culture's aesthetics, without ever having carried the weight of being a part of the culture, and who has no choice but to carry it regardless, whether it's trendy or not," shares Yip.

This sits inside a bigger, newer trend, "it's become cool and trendy to 'be' Chinese. Earlier this year, 'Chinamaxxing', 'a very Chinese time of my life', and 'in my Chinese era', were all trending phrases on social media. For me, that's where the resentment lies, not just in the way Chinese-style clothing is exploding across high-street stores, but also in the distillation of my culture into a social media trend," she adds. While Rose tells me it's the fleetingness and 'trend' reduction that feels especially poignant.

"I dislike that Chinese culture is being 'discovered' because Western fashion has suddenly decided it’s cool. After years of British Chinese being othered and experiencing brutal racism during Covid, people suddenly 'Chinesemaxxing' feels like emotional whiplash. There’s something uncomfortable about watching aspects of your identity go from feared and hated, to something someone else can put on because it’s fashionable."

And so it's clear that the Chinese fashion trend, to some, evokes far deeper emotions, and deserves more thought, than simply admiring a piece as beautiful. While Rose stresses "appropriation is subjective and it’s futile to give a hard and fast answer," before you invest, she encourages us to consider the following questions. Do you like the garment because you appreciate the beautiful design, or respect the culture behind it? Or are you wearing it like costume because it plays into your Western view of what ‘Chineseness’ is? Taking a moment to truly contemplate our purchases and the message they send, should be common practice, after all.



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Sunday, 13 September 2026

I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution

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Milky toners are having a moment, and while I love them, I’ve always found their slightly thicker counterparts—milky essences—to be more effective. They’re a Korean skincare staple, so when I heard that K-beauty brand Erborian was launching one, I was keen to put it to the test.

I love the way a good milky essence gives skin that glazed, plumped finish while helping to support the skin barrier, but few have impressed me quite like the new Erborian Triple Care BB Milk. It brings an almost immediate sense of life and bounce to the skin—if yours is looking dull or flat, this is one worth knowing about.

How We Test

I’ve been using this product every morning for several weeks, paying close attention to how it transforms my almost matte, lifeless morning skin into something noticeably dewier, bouncier and more radiant. I’ve also been testing it as a base for make-up, given Erborian’s claims around its ability to prep the skin and create a smoother canvas for what follows.

Whether I’ve been using it as skincare or as a primer, I’ve compared it with the many milky toners and essences I’ve tried over the years, looking specifically at what sets this formula apart—and whether it genuinely earns its place in an already crowded category.

Erborian Triple Care BB Milk application

(Image credit: @alifewithfrills)

First Impressions

Aesthetically and sensorially, this Erborian launch is a winner. The sleek white glass bottle looks suitably premium, with a reassuring weight to it, while the slow-dispensing opening makes it difficult to pour out more than you actually need. The formula itself has a subtle, clean, botanical scent that makes application feel that little bit more enjoyable, while the silky, milky texture feels instantly nourishing on the skin.

The ingredients are equally impressive. There’s a combination of soothing and hydrating ingredients, including centella asiatica and hyaluronic acid, alongside rice peptides and Korean ginseng. It also contains an amino sugar designed to gently exfoliate and support skin renewal. The result is a formula that addresses both the immediate—hydration, comfort and plumpness—and longer-term concerns around texture, firmness and skin quality. Ingredient-wise, it ticks all my boxes.

Erborian positions Triple Care BB Milk as a three-in-one: combining the active benefits of a serum, the comfort and hydration of a moisturiser and the skin-prepping qualities of a primer. It’s an ambitious claim, but one that makes the product particularly interesting—if it can genuinely perform all three roles, there’s a compelling case for it as a routine-streamlining step.

Erborian Triple Care BB Milk review

(Image credit: @alifewithfrills)

Key Ingredients

  • Rice peptides: Help support firmness and improve skin elasticity.
  • Centella asiatica: Soothes and supports the skin barrier.
  • Hyaluronic acid: Hydrates and helps plump the skin.
  • Korean ginseng: Helps support firmer, more resilient-looking skin.
  • Amino sugar: Gently exfoliates to support skin renewal and smoother texture.

How to Apply

Application couldn’t be easier. I dispense a small amount into my hand, then glide it over my skin using a light rubbing motion. It takes seconds to apply and sinks in almost immediately, without leaving behind any heaviness or residue.

You can use it morning and night, but for me, this product really comes into its own in the morning, either worn alone or underneath make-up. It’s the immediate effect it has on the skin—and the difference it makes to how make-up subsequently sits and looks—that sets it apart from the other milky toners and essences I’ve tried.

Before application of Erborian Triple Care BB Milk

Before application of Erborian Triple Care BB Milk (Image credit: @alifewithfrills)

After application of Erborian Triple Care BB Milk

After application of Erborian Triple Care BB Milk (Image credit: @alifewithfrills)

The Verdict

I’m obsessed with this product on several fronts. The immediate transformation is impressive, but what’s surprised me most is how much better my skin has looked and felt after several weeks of consistent use. My skin feels plumper and more elastic, while the texture looks smoother and more refined. I’ve also noticed that it feels stronger and more resilient overall, which I put down to the formula’s barrier-supporting benefits.

Where it really excels, though, is under make-up. Getting the balance right with pre-make-up skincare can be tricky: too little hydration and foundation can look dry or uneven; too much and everything starts to slip. Triple Care BB Milk hits the sweet spot. It leaves my skin properly hydrated and plumped, but because the texture is so lightweight and non-greasy, my make-up sits beautifully on top—and looks noticeably better for it.

Erborian Triple Care BB Milk packaging

(Image credit: @alifewithfrills)

I would recommend this product wholeheartedly. It delivers both immediate and longer-term benefits to the skin, while also creating an excellent base for make-up. Erborian markets it as a three-in-one product and, in my experience, that claim holds up: every time I’ve used it, I’ve felt no need to follow with additional hydrating or moisturising products. It effectively streamlines several steps into one—always a winning move.

More to Try



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Anti-Grey Serums Are Haircare’s Next Big Thing—Trichologists Give Us the Truth About What They Can Actually Do

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'Longevity' has dominated conversations around skincare and aesthetics for years. Now, the concept is reshaping the way we approach hair ageing.

Rather than simply promising stronger, healthier-looking hair, a new generation of scalp serums is making far more ambitious claims—including delaying or even reversing greying. It sounds remarkably futuristic, but how much can a topical serum really achieve? We asked leading trichologists to separate the science from the hype.

The New Era of Hair Longevity

A handful of recent launches have pushed hair longevity into particularly interesting territory.

Most recently, K18's FutureIQ™ Hair Longevity Serum has been in the spotlight for its 'revolutionary' approach to scalp and hair care. Its headline promise is to “start reversing hair age in 3 months”, reducing shedding, greying and signs of scalp ageing. The brand also claims the serum can deliver 19,000 more hairs and improve the scalp barrier, powered by its proprietary MultiVital™ technology—a multi-pathway system designed to target premature hair ageing.

Rita El-Khouri, K18’s Senior Vice President of Research and Innovation, says, "Essentially, when we’re exposed to lifestyle stressors, they can trigger inflammation and oxidative stress in the body, and the hair follicle is no exception. Within the hair, this can disrupt the processes involved in melanin production, meaning the melanocytes can become less active and produce less pigment. This is one mechanism that can contribute to premature greying beyond biological ageing. FutureIQ contains a biomimetic complex of peptides designed to support the hair from within, providing much-needed antioxidants that support the melanin process.

"It’s important to be clear that FutureIQ isn’t designed to reverse biological greying caused by ageing, nor will it reverse every grey hair. But if you think of the pigment-producing system like a lightbulb that’s flickering because of external stressors, FutureIQ is designed to help support it in switching back on."

But FutureIQ isn't the first longevity-focused hair serum that's marketed itself on anti-grey technology. Beauty Pie's Youthbomb Scalp Serum says it helps to 'anti-age' hair by targeting dry scalps, as well as thinning and grey hair. Meanwhile, one of Living Proof's bestselling Density Serum's core USPs is its ability to 'visibly minimise the appearance of grey hair,' with results in as little as 90 days.

Ron McLaughlin, SVP of R&D at Living Proof, explains: “Our Anti-Grey Complex combats greying through a blend of amino acids and potent antioxidants to help protect pigmentation against oxidative stress and maintain your natural colour.

“Scalp Care Density Serum doesn't simply mask greys; rather, it works synergistically with your natural pigmentation process. The product is intended to protect against new grey hair growth. As grey hair becomes more visible, it gets to be very difficult to reverse that process. The product is best used as a proactive preventive measure prior to having a high degree of greying.”

The Experts' Honest Opinion

Given these innovative serums don't tend to be cheap (K18's will set you back £110 per bottle), it's worth understanding how they really work. These products are impressive given their technology and forward-thinking approach to haircare, but I wanted to ask top trichologists whether they had limitations.

Generally, the trichologists I spoke with agreed that while not part of specific clinical terminology, 'hair longevity' as a concept has weight. "Hair longevity is essentially a preventative approach to hair and scalp health. It means supporting the follicle and scalp environment so that hair can remain healthy, dense and pigmented for as long as possible," says trichologist Kate Holden. "There is some genuine biology behind the concept, because ageing, oxidative stress, inflammation and environmental damage can all affect the hair follicle."

This is where serums like K18's and Living Proof's come in: both largely work by targeting new greys before they form, rather than completely 'reversing' ones that already exist. For this reason, they're perhaps best seen as preventative topical measures designed to help slow or delay the appearance of new greys, rather than treatments for grey hairs that have already formed.

"There is emerging research into ways of supporting the pigment-producing cells within the follicle, particularly by reducing oxidative stress and supporting melanin production. So, in theory, a product could potentially delay or reduce the appearance of new greys, but that is very different from reversing established grey hair. K18 FutureIQ and Living Proof's Density Serum are interesting because both are targeting mechanisms associated with pigmentation and oxidative stress," explains Holden.

"New ingredients/blends are being made each year. Potentially, if you start to use a product before you get greys, you may potentially slow down premature greying," adds Anabel Kingsley, Lead Trichologist and Brand President at Philip Kingsley, and author of Haircare: The Ultimate Guide.

Holden does remind shoppers, however, to take impressive brand stats with a slight pinch of salt. "K18 reports fewer visible greys after 12 weeks, while Living Proof reports a reduction in new grey hair growth in its 90-day study. However, these are small, brand-led studies, so I'd like to see more independent research before calling either a proven anti-grey treatment."

Marta Teixeira, Prescribing Clinical Trichologist for Polytar and NHS Dermatology Specialist Nurse, agrees: "When you see numbers like 'up to 70% fewer greys' or 'up to 19,000 more hairs,' read them carefully: they tend to come from the brand's own study rather than peer-reviewed data; 'up to' means best case and retaining hairs, meaning less shedding, [which] is not the same as growing new ones."

The point is not to view these serums as a 'one-stop-shop' for zero grey hairs, or as a way to completely banish existing greys. They're also best used alongside a well-rounded, holistic approach. "Stress management and eating an antioxidant-rich diet are the most helpful things you can do. If you have a deficiency [which you can get tested for at the doctor/through visiting a trichologist] that is causing your hair to turn grey prematurely, taking a supplement that addresses that deficiency can also help," notes Kingsley.

Going grey is also a natural part of ageing and never something to feel shame over. These serums are great additions to your daily haircare routine for overall scalp and hair health, and for helping you feel your best, most confident self. But taking steps to delay greying is a personal, optional choice, not an 'essential' one!

And, concludes Teixeira, "if you would rather cover your greys, colour does that beautifully, so please do if it makes you feel more like yourself. Keep them or dye them, whichever you love. Either way, you are not fixing a fault, because there is nothing wrong with your hair and nothing wrong with you."



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Saturday, 12 September 2026

From Heeled Loafers to Square Toes and Lace-Up Courts, Consider This Your Guide to Autumn/Winter’s Defining Shoe Trends

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I walked outside this morning wearing a pair of very naked sandals, a thin spaghetti of rubber forming a “T” over my foot. I knew this was it, you see: the end of sandals and the start of more autumnal, more appropriate footwear. I wanted to go out on a high. And, having achieved my goal of walking to and from a coffee shop without my bare skin getting rained on, I’m ready to embrace the shoe-themed delights of Autumn/Winter 2026. There’s plenty to make you forget the ease of slipping on flip-flops, from the new leather finish (that once made a shoe-obsessed main character squeal on TV!) to the hottest shape for your toe. If you’re feeling a little lost or uninspired when transitioning away from summer outfits, these five Autumn/Winter shoe trends will give last autumn’s outfits an injection of new-season energy. Bookmark them now.

Lace-Up Details

Prada

Prada AW26 (Image credit: Launchmetrics)

Prada knows how to create a cult shoe. For AW26, lace-up court shoes with contrasting laces in purple and bottle green are at the top of every fashion insider’s wishlist. At Marni, Meryl Rogge made us fall in love with the brand all over again, notably with the lace-up kitten heels, which are as statement-making as they are practical. Jimmy Choo introduced the Scarlett pumps a few seasons ago, but has added lace and tweed to this season’s offering.

Square Toes

Miu Miu

Miu Miu AW26 (Image credit: Launchmetrics)

It might not possess the knife-sharpness of a point, but a square toe still has plenty of edge. At Miu Miu, a square-toed, block-heeled pump heralded the shoe shape of the season. From sandals to loafers and classic court shoes you can wear to work, add a pair to your existing outfits for instant kudos.

Ruched Details

Gucci

(Image credit: Launchmetrics)

The ruched loafer surely needs no introduction, thanks to the likes of The Row and Saint Laurent. It’s a style that remains on top for AW26—but a more elegant take, seen at Gucci, is particularly worthy of note. Ruching (or scrunching) has found its way onto heeled courts, slingbacks and ballet flats alike, creating a glove-like silhouette.

Patent

Chanel AW26

Chanel AW26 (Image credit: Getty Images)

Is there anything more delicious in the world of shoes than patent leather? Carrie Bradshaw very nearly lost her mind—at Vogue!—over a pair of patent-leather Manolo Blahnik Mary-Janes, after all. For AW26, glossed-leather mules appeared at Chanel—a sure-fire way to reinterpret the brand's famous toe cap for the next generation. Elsewhere you can find patent ballet pumps, which will quite literally put a shine on whatever you're wearing, court heels and the lesser-spotted T-bar—enjoy!

Heeled Loafers

Hermes

Hermès AW26 (Image credit: Launchmetrics)

A heeled loafer might be the most perfect shoe ever created because it gives height but, crucially, doesn't sacrifice on comfort. Hermès even managed to make it a tantalising proposition for AW26, elongating the vamp but lowering the silhouette from mid-foot to heel to flash triangles of skin that suited very sheer tights.



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