Tuesday, 25 August 2026

If You’re Tired of Sweet Gourmands, Autumn’s Trending Scents Are Inspired by Incense, Ancient Stone and Sacred Spaces

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Smouldering pillar candles, old wood, wafting holy smoke, cold veined marble, and of course, the weighty silence of devotion—ah, the olfactory images of the Catholic Church.

These sacred spaces have always held a certain allure, despite my agnostic sensibilities. Indeed, no sojourn to Europe's greatest cities, whether it be Rome, Paris or Lisbon, are complete without several daily pitstops in one of their many cathedrals, chapels, and basilicas. I come for the ornate stained glass windows, vaulted ceilings and candelabras, and stay for the serenity (and cooler air).

As a child, I couldn't stand the smell; that suffusing incense-y musk, mingled with (likely) centuries-old dust and the damp, almost fecund aroma of cold grey stone, but now, it carries a certain weight and mystery, especially when translated into home and personal scenting. It's not just me either; some of the most interesting perfume houses in the world are turning to sacred spaces for their olfactive inspiration.

Paris-based beauty brand Officine Universelle Buly continually references religious rituals through their design and products. Each of their 62 apothecary-style stores and counters is a mini marvel, replete with wood-panelled walls and antique pumps and alembics for sniffing their signature water-based scents. They also sell a number of curios, including authentic Mount Athos Incense, the actual resin used in Eastern Orthodox practices, handcrafted by the monks who reside on the Holy Mountain of northern Greece.

Their Sacre home fragrance line, in fact, pays homage to the atmosphere of historic cathedrals: dark, chilled naves illuminated by stained glass, where wisps of ceremonial smoke and heady incense drift. The scents are built around heavy notes of olibanum, also known as frankincense, rich cedarwood, green pine and sweet honey—a concoction they describe as the “scent of a coronation”. Similar notes appear in their perfumes, too. Lebanese Cedar evokes old wooden pews, while Eritrean Myrrh leans into its resinous namesake for a scent that smells subtly like the inside of an old basilica. It's surprisingly wearable.

Trudon, too, founded in Paris in 1643, famously has its Spiritus Sancti fragrance, designed to replicate the heady atmosphere of Gothic cathedrals, with notes of aldehydes, incense vapours and labdanum. Their newest scent, Carmen, updates this for the modern-day wearer, by melding labdanum, with citrus accords of bergamot, grapefruit and rhum.

Per Aamna Lone, a certified UK fragrance expert, the category is on the rise both in and beyond olfactory circles. “As the seasons are changing, the algorithm naturally begins pushing more autumnal fragrance content, and church-inspired scents, with their darker, gloomy Gothic aesthetic, fit this mood well."

When Lone thinks about the notes most evocative of the interiors of churches, aldehydes and incense are particularly prevalent. “Aldehydes are interesting because they can give a fragrance that characteristic sense of sparkle or effervescence, almost like a fizzy, luminous effect. This can translate into the cool, slightly sterile atmosphere that many people instinctively associate with churches.”

Incense, on the other hand, has a much more literal connection to the church, having been used ceremonially in both Catholic and Eastern Orthodox liturgy for centuries. “Within this category, frankincense and myrrh are perhaps the most recognisable materials. They carry not only an ecclesiastical association but also a strong Christian symbolism, particularly through their connection to the Nativity and the gifts presented by the Magi.”

Then, woody materials like palo santo and cedarwood recreate the dry, resinous, polished smell of church interiors, particularly the wooden pews and furnishings. “They add a sense of physicality to the fragrance,” she explains, “like powdery materials such as orris and violet, which are also foundational elements to this profile. Their soft, dusty quality can correlate with the sense of age, textiles, religious vestments and old interiors.”

Of course, these notes have long had a bad reputation for being heavy, dusty and difficult to wear. But increasingly, brands are finding clever ways to capture the atmosphere of cathedrals and basilicas in blends that you can actually wear daily; and, naturally, these scents work especially well when it comes to scenting the home. Ahead, my pick of the very best of the category.



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Monday, 24 August 2026

Sézane Just Launched the Most French Rebrand of All Time—Here's What We'll Shop

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Many of us sell items on eBay to earn a few extra pennies on the side, but, please correct me if I'm wrong, we haven't turned it into a multi-million-pound business spanning 23 stores across France, Spain, the United States and the UK, hundreds of employees and a brand name known to anyone who shops at the upper end of the high street. That's exactly how Morgane Sézalory started out in 2004, though, before launching the label we know today as Sézane. And on Sunday, the brand story shifted once more.

The French label we've come to love has relaunched with a slower, more intentional edit—dropping only monthly, with a stronger focus on natural materials and designs that truly stand the test of time. In a nutshell, the approach couldn't be more intertwined with everything we've always admired about French fashion. The vision: "to create original designs guided by the same pursuit of excellence," reads the press release. And a scroll of what's just landed on the site seems to hold true to that goal. Picture funnel-neck trench coats, soft leather jackets, cashmere knits and office-friendly staples that will instantly elevate any workwear wardrobe. Our edit of favourites is listed below.

model wears Sézane new in brown jumper suede bag

(Image credit: Sézane)

"I’m now 41, and since turning 40 I have seen a real shift in myself," Sézalory tells Marie Claire. "Everything has become clearer and now I’m ready to put this new perspective into Sézane that feels more intentional, and a reflection of me growing up." A new logo, a new website and a still-secretive Paris apartment among the changes, though we already have the location: 117 rue du Bac.

"I have taken a step back to look and I’m now excited to bring my vision to life and to share it with everyone," she adds.

Sézane bow neck white shirt and leather jacket

(Image credit: Sézane)

Although, if talk of change sends a ripple of panic through any long-devoted Sézane shoppers, you needn't start searching Vinted for old-season favourites. The roots of the brand remain very much intact: "dressing women through every chapter of life, every mood, every version of themselves," they write to their almost six-million-strong Instagram following.

While Sézalory adds, “the new chapter is for everyone, we hope that our existing loyal customers, that are so important to us, love it, and it may open the brand up to a new audience too."

Sézane trench coat gold bangle

(Image credit: Sézane)

“This is a new chapter with renewed intention, but it is the same Sézane instinctive approach and commitment to the elements that have defined the brand from the beginning—the quality, creativity and accessibility. The icons that remain true to Sézane will continue, alongside a fresh approach to our design," continues Sézalory.

And with 20 years of learnings under her belt, this change can only be a good thing. I, for one, am excited.

Shop The New Sézane Collection



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Sunday, 23 August 2026

My Stubbornly Straight Lashes Never Hold a Curl—This ‘Liquid Lash Curler’ Kept Them Lifted All Day

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For as long as I can remember, I have been obsessed with getting my lashes to curl upwards. When I was in school, I kept three eyelash curlers in my bag, as backups for when mine inevitably got confiscated because I was constantly caught curling my lashes. My natural lashes are so straight, they may as well be pointing downwards. So when I heard that UKLASH was soon to launch a Lash Lift Gel, I knew I had to try it. A lash lift in a bottle? Yes please.

But it's not just about the lift. What made this so exciting for me was that, in addition to lifting, the product treats the lashes too, with nourishing ingredients that promise to support lash health and tint them over time. A product you can use as a pre-mascara primer and on its own for a natural lash lift look? It’s exactly what my lash routine needed.

How We Test

I've been using the Lash Lift Gel for the past two weeks, testing different application techniques, varying the amount used, and trying it with various mascaras to see whether it affects how the formula holds or looks. I also used the product every time I wear mascara, and I tested it alone, at the gym, and for a full day of work and events.

Over the years of testing beauty products, I've tried most of the best mascaras out there, know exactly which eyelash curler you need depending on the lash look you want, and I've even tested a lot of eyelash primers and clear mascaras in my time as a beauty writer.

I look for three main things in any lash product. First, ease of application: any mascara or mascara-adjacent product takes a few goes to get used to the wand and how it best applies, but once I've got that down, a low-fuss product is a must. Second, how it looks: I like my lashes to look as long, lifted and curled as possible, and I won't be satisfied until I've done everything I can. And third, how long it lasts: how my mascara looks at the end of the day really matters to me. I'm usually out from 7 am until 10 pm most days, and mascara starting to drop, or worse, drying up and falling out, is my nightmare.

Dionne Brighton testing UKLASH Lash lift gel

(Image credit: Future)

First Impressions

UKLASH lash lift gel product

(Image credit: Future)

From the outside, this could look like your sleekest, chicest mascara. And on the inside? Even better. The brush is flexible, with densely packed bristles, and I was surprised that it had a sweet smell. To get a feel for the texture, I placed it on the back of my hand, and it dries down almost tacky, as you'd expect from a gel product.

It's the first product of its kind, not just for UKLASH but for the market: a lash treatment and a lash lift in one. It promises to lift lashes instantly, hold that lift from morning to night, and keep them healthy while it's at it. My expectations were high.

As someone with unusually straight lashes, my main concern when doing my makeup is curling them and keeping them up. Would it live up to my expectations? Would it hold my lashes up? I was won over the very first time I tried it. It's a subtle lift and tint, but it's there, and the subtlety is exactly what works. After application, my lashes look lifted and tinted, and I even consider skipping mascara altogether. It shocked me, as a diehard mascara wearer.

How to Apply

The product itself is super easy to apply, just like mascara. I curl my lashes first anyway, and with the Lash Lift Gel, you have to, whether you're wearing it alone or under mascara. As a pre-mascara step, I found it best to let it dry a tad before applying mascara. My technique? Apply one layer to one eye, let it dry while you apply it to the other side, then come back to do mascara.

Less is definitely more with this: just do one coat. At first I applied it like my mascara, coats and coats of it, and found it weighed my lashes down. What I learned is to treat the pre-step as a coat of mascara in itself. Once I realised that, I used much less mascara on top and had the desired result (and got through less mascara, win-win).

When using it without mascara, I'd put on a few more coats, about three, dipping the brush back in the tube each time to make sure I get enough product on. When using it under mascara, I'd dip the brush once and apply a single coat across the lashes, focusing on the ends and where I want the lift.

Dionne brighton testing uklash lash lift gel before and after

(Image credit: Future)

The Verdict

I'm thrilled with the results. The lift is incredible, and the way it holds my lashes all day means I don't think I could ever go back to applying mascara alone. It took a few goes and a bit of trial and error to figure out what worked for me, but that's the same with every new mascara: I always have to get used to a new brush and formula to get my lashes the way I like them, fanned out, super long and curled. This helped me get everything I wanted with less mascara than I usually would, but the best part was that they stayed lifted and curled. Usually by the end of the day my mascara doesn't look how it did when I left the house, but with this, when I got home my lashes were still lifted, and that, for me, is everything.

What makes the formula so special? Vitamin E and glycerin keep the lashes hydrated and conditioned. If you often experience fallout from dry mascara, or by the end of the day your lashes look visibly dry, this stops that.

An unexpected positive: the Lash Lift Gel has helped me lean into the ghost lash trend. If you'd told me six months ago that the no mascara trend would make mascara become "uncool," I'd have said I saw it coming; Paris Fashion Week beauty trends predicted it, but it's not for me. And yet, with the help of the Lash Lift Gel, my lashes look lifted and have a tint to them that makes them look really healthy. I'd never thought about the health of my eyelashes before, and I caught myself observing how healthy they looked. That little bit of tint makes them look naturally darker, longer and lifted, something I've never felt with an eyelash primer before. Would I re-purchase? Absolutely, yes.

More to Try



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My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend

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As someone who's been bleaching my hair for over 15 years, I know a thing or two about damage and dryness—particularly after a season spent in the sun and sea when my blonde becomes almost instantly parched. But with the right hair repair masks in my arsenal, my blonde stays looking healthy no matter what it's been exposed to.

After a particularly disastrous home-bleaching incident in my early twenties, intensive hair repair masks were the only thing to pull my ends back from the brink. Since then, I've used one at least once a week to treat hair damage, and I always pack one in my suitcase when travelling to combat the dryness that's left behind from salt, chlorine, and UV rays. Although the best conditioners can do some heavy lifting, nothing quite compares to the results of a mask after a dry summer.

From moisturising hair masks to leave-in bond repair treatments, these are the hair repair masks I swear by for strengthening, increasing shine, taming frizz, and keeping my hair healthy following the warmer months when it's most prone to damage.

How We Test

The Marie Claire UK team takes product testing seriously, with a commitment to delivering accurate, honest and genuinely helpful reviews for our readers. For this piece, I've rounded up hair masks that I have used on my hair for several months—and years in some cases. I assessed things like texture, packaging, ease of use, detangling abilities, and the all-important results after drying my hair. Only the ones that made a noticeable difference in terms of strength, softness, and shine made it into this piece.

The Best Hair Repair Masks

Best Overall Hair Repair Mask: K18 Leave-in Molecular Repair Hair Mask

best hair repair mask from K18, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

You've almost certainly heard about the K18 Leave-in Molecular Repair Hair Mask, and I can confirm it's worth all the hype it's got over the years. Yes, it's a pricey investment, but the results speak for themselves—and the ease of use alone sold me. This leave-in treatment repairs damage from chemicals, bleach, colour, and heat in just four minutes, with no need to wash it out, so you don't have a tedious wait in the shower. Skip conditioner in your hair wash routine, apply a few pumps to towel-dried hair, wait at least four minutes, then continue styling as usual. It's made a noticeable difference to the softness, bounce, strength, and colour of my hair, and it's always the product I pack on holiday for maximum results.

Best for Rebuilding: L'Oréal Professionnel Absolut Repair Molecular Strengthening Mask

Absolut Repair Molecular Strengthening Mask for Damaged Hair 250ml

(Image credit: Amelia Yeomans)

If chlorine and UV rays have damaged your hair this season, you need to focus on strengthening your strands. This L'Oréal Professionnel mask is suitable for all types of damaged hair including colour-treated, lightened, and natural, and it works to rebuild the molecular structure of your hair without adding weight. It has a smooth, creamy texture that applies like conditioner and only takes a couple of minutes to work post-shampooing. Improving strength, elasticity, movement, and smoothness, it's the ultimate antidote for summer-worn hair that needs a total revamp.

Best for Moisture: Living Proof Moisture Rescue Mask

best hair repair mask from Living Proof, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

My hair is easily the knottiest it's ever been due to chlorine, and even getting a brush through it is a workout. I have been using the Living Proof Moisture Rescue Mask on repeat over the last month to get some moisture back into my bleached ends, and it's worked a treat. You only have to leave this in for five minutes in the shower, and I use that time to brush through my hair and get it thoroughly detangled. When it comes time to dry and style, my hair feels totally revitalised and glossy thanks to this mask. The Smart Barrier HairTech also makes flyaways more manageable, so it provides lasting results.

Best for toning

best hair repair mask from Virtue, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

All blondes know the importance of a good toner, but traditional purple shampoos can sometimes be too drying for regular use—particularly when your hair has already gone through the wringer. Virtue's Colourkick mask is designed for all colour-treated hair, and it works to tone and intensely hydrate in one. Formulated with Alpha Keratin 60ku, it targets colour, heat, and sun damage to boost shine and softness. When my hair is on the brassier side or lacking oomph after sun exposure, this in-shower three minute mask is the first one I turn to for a brightening and nourishing effect.

Best for volumising

best hair repair mask from Sam McKnight, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

This is a true do-it-all mask that strengthens the hair, repairs split ends, and boosts volume and thickness in one. So as well as bringing dry summer hair back to health, it offers lift and makes the hair look denser too—a perfect recipe for a salon-fresh look from home. Leave on for five minutes after shampooing and style as usual out of the shower, with added softness, shine, and volume. I love how glossy and manageable this formula leaves my hair, as well as the boost it provides for heat styling to give my blow dry a more polished finish.

Best for severe damage

best hair repair mask from Olaplex, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

If you've ever dealt with damaged hair, you probably know how transformative Olaplex products can be. I swear by them for keeping my bleached hair healthy, and the leave-in products are some of my most used during summer when I want to prevent any breakage. This particular mask is applied for a few minutes after shampooing to smooth rough texture, reduce flyaways, and hydrate and soften dry and coarse hair types. It's one of the best for preventing breakage and reducing frizz, penetrating each hair strand to restore its health and leave your ends glossy and full.

Best multi-use

best hair repair mask from Hershesons, tested by Marie Claire UK

(Image credit: Amelia Yeomans)

I'm definitely guilty of being lazy with my haircare routine during summer, and this product means I can afford to be. The Almost Everything Cream can be used for styling, conditioning, boosting shine, defining curls, and even as a leave-in mask to repair the hair. It can be used on wet or dry hair, but I like to apply it out of the shower, focusing on mid-lengths and ends, before drying to get the nourishing effects. It deeply nourishes, repairs split ends over time, deeply moisturises, controls frizz, and adds shine in one—and it also works wonders to define my natural waves. If you're traveling, this is one product you can pack for every single hair need.



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Saturday, 22 August 2026

The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means

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The Beauty Digest is my Beauty Director’s edit of what’s actually worth your attention. Each week, I’ll be sharing the new launches I’m using and loving, the viral treatments I’m putting to the test (and what I really think of the results), plus my take on the industry conversations everyone’s talking about.

Three New Launches on My Radar

The Treatment Trial: Head Spas

Cloud Twelve Head Spa

(Image credit: Cloud Twelve / Lottie Winter)

Scalp care is really having its moment in the beauty spotlight, and it would be remiss of me not to trial one of the latest treatments sweeping the salon scene: the head spa. Originating in Japan, head spas combine deep-cleansing, stimulating and relaxing techniques designed to leave the scalp thoroughly cleansed and the mind suitably refreshed.

This particular treatment was at Cloud Twelve, a luxury wellness and lifestyle club in Notting Hill, and involved a 21-step ritual that began with a dermascope and follicular analysis (essentially, looking at my scalp under a microscope to pinpoint any potential issues). From there, the treatment covered everything from a detoxifying clay mask and growth-stimulating scalp massage to a neck and décolletage massage, waterfall hair rinse, LED scalp therapy and more.

While it wouldn't be my first choice of treatment (my back will always take precedence when it comes to spa massages), it was a heavenly experience that left my scalp feeling supremely clean, my hair noticeably bouncier and shinier, and my mind remarkably clear.

Beauty Buzz: No, Gel Nails Aren’t Being Banned

Beauty Digest nails

(Image credit: The Vault)

Everyone remain calm. Yes, the TPO ban has arrived in the UK—the ingredient was already banned in cosmetics across the EU—but that doesn't mean gel manicures are finished. Far from it. TPO is just one of many photoinitiators used to help certain gel polishes cure under UV or LED light, and brands have been busy reformulating without it.

So, what can you expect? In reality, probably very little difference at your next manicure. From 15th August, salons and retailers in Great Britain can no longer sell or supply cosmetic products containing TPO, so affected formulas should already have been replaced with TPO-free alternatives.

And will your manicure still be as good? In short, yes. Well, probably. TPO is only one of the ingredients that can be used to cure gel polish, and brands have reformulated with alternative photoinitiators designed to deliver the same glossy finish and long-lasting wear. Whether any of those alternatives will face similar scrutiny further down the line remains to be seen. But if the TPO ban has shown us anything, it's that the industry is more than capable of adapting.



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Thursday, 20 August 2026

I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending

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As a beauty journalist, I see trends come and go. But rarely have I seen one prevail quite as unwaveringly as the bob. At one point, every new day seemed to bring a new iteration: the French bob, the boyfriend bob, the old-money bob, the Scandi bob—you get the idea. Whatever the prefix, the bob has had a near-total chokehold on hair trends for the best part of a decade.

“I think the bob became so popular because it’s one of those haircuts that gives you a really noticeable change without being completely terrifying,” says Luke Hersheson, celebrity hairstylist and CEO of Hershesons. “You can cut quite a lot of hair off and instantly feel different, but it’s still incredibly wearable.”

The pandemic only accelerated its appeal. “Everyone came out of that period wanting change,” says Hersheson. “People had spent months looking at themselves on Zoom, growing their hair out, not going to salons. There was this real appetite to do something. The bob became almost shorthand for that reset.”

No one understands that desire for control and reinvention better than me. I've had two bobs in my life, each following a major life event—a break-up, a new job and having a baby. Each time, it's been a spur-of-the-moment decision: an impulsive exercise in autonomy and, ultimately, an attempt to find my identity again.

Lottie Winter with a short bob haircut, and later with long hair

Lottie after chopping her hair off into a bob, and years later with long hair again (Image credit: Lottie Winter)

My most recent bob came shortly after having my son. But unlike my previous bobs, I've spent the subsequent two years growing it out, resisting the temptation to cut it all off again and becoming increasingly invested in getting my hair longer and healthier. And recently, I've noticed I'm not the only one.

After years of watching the bob reign supreme, something finally seems to be shifting. Lengths are creeping ever downwards and, everywhere I look, from the red carpet to people-watching on the tube, more people have long hair. Hersheson has noticed it in the salon, too. “I’m definitely seeing more women wanting to grow their hair again,” he says. “For quite a long time, cutting your hair off felt like the modern, cool thing to do. Now I think there’s something about longer hair that suddenly feels fresher again.”

So, after almost a decade of going shorter, are we finally entering the long-hair era? And if so, why now?

Entering the Post-Bob Era

It's easy to assume we're all growing our hair because of the financial climate. A bob is notoriously high-maintenance, requiring regular trims to keep its shape, whereas growing your hair means fewer cuts and, theoretically, fewer expensive salon appointments. It's a fair assumption, but I'm not convinced.

The reason we're beginning to see the back of the bob is far more multifaceted. First, the bob has ultimately become a victim of its own success. Like any trend that reaches saturation point, its ubiquity eventually becomes the very thing that makes it feel less desirable.

“There have been so many versions of the bob that we’ve almost exhausted the language around it,” agrees Hersheson. “Every few months there’s supposedly a ‘new bob’, but ultimately it’s still a bob.”

And while he stresses that the bob isn't going anywhere—“it’s a classic haircut and always will be”—fashion inevitably moves on. “When something has dominated for that long, the thing that suddenly feels new is usually the opposite.”

At the same time, what we aspire to when it comes to our hair has changed. Scalp oils, growth serums, supplements, head spas, LED helmets—the beauty industry's attention has shifted from just styling our hair to optimising its health. The new goal isn't necessarily an elaborate cut or colour, but hair that looks intrinsically good: thick, glossy, strong and, increasingly, long.

It's a shift Anabel Kingsley, Brand President and Consultant Trichologist at Philip Kingsley, has noticed too. “I think it’s now widely understood that your best head of hair is a healthy head of hair,” she says, pointing to a growing understanding of the importance of “looking after the hair fibre, minimising heat, using protective products and supporting new growth by looking after the scalp.”

Crucially, we're also getting better at understanding how to actually retain the length we grow. Kingsley believes some people who previously struggled to grow their hair because of breakage and lifestyle factors are beginning to realise longer hair can be achievable by taking a more holistic approach. “Embracing natural hair—waves, curls and coils—has also helped,” she says. “The less you manipulate your hair with heat and straighteners, the better it is for it and the less breakage you’ll experience, which in turn translates to length retention.”

But there is something bigger happening here, too. Hersheson sees our pursuit of healthier hair as part of a much wider shift in beauty. “Beauty generally has moved away from this idea of constantly transforming yourself and more towards making what you already have look really good,” he says. “With hair, the aspiration now is increasingly: how good can my hair actually be? Can it be thicker, shinier, healthier, stronger, in better condition?”

Long Hair as a Status Symbol

The wellnessification of hair makes sense when you look at what's happening across beauty as a whole. The 2010s were defined by transformation and quick fixes; the current landscape increasingly focuses on optimisation, longevity and enhancement. In aesthetics, the trend for obvious augmentation has waned in favour of regenerative treatments and skin boosters; in skincare, prevention and long-term skin health have become the ultimate goals. Long, lustrous hair feels like the follicular extension of the same concept: less about transforming what you have and more about seeing just how good you can make it.

But there's another reason I think long hair feels particularly aspirational right now: you can't buy it overnight. It belongs to a new breed of beauty status symbol. Glass skin, immaculate natural nails, thick waist-skimming hair: on the surface, there's something conspicuously understated about all of them. But achieving them can require months, if not years, of consistent investment. The luxury isn't necessarily what appears on the surface; it's having the time, money and resources to achieve it.

My decision to get a bob took approximately three seconds and by squeezing in a last-minute salon appointment on my way home, I achieved the transformation that same day. Growing it back has taken two years—and counting. It has required patience, maintenance and, crucially, time. And even with all the growth serums, scalp treatments and supplements money can buy, there's only so much you can do to speed the process up.

And perhaps that's what makes long hair feel so aspirational right now. “Really beautiful, thick, healthy long hair is actually quite difficult to fake,” says Hersheson. “It takes time and commitment, which almost makes it feel more luxurious.”

Lottie's Hair Growth Edit



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