We put the new Gucci mascara to the test

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First, we lost our minds over the Gucci lipsticks and its irreverent campaign shots of red-lipsticked, gap-toothed models. Now Gucci designer Alessandro Michele has ripped up the rule book again with the launch of the Gucci Mascara L’Obscur.

Gucci Mascara L’Obscur, £30, Harrods

Buy it now

Rewind to Gucci’s Fall/Winter 2020 show a week ago and models with streaks of dark make-up running down their cheeks ‘wept’ their way down the catwalk.

Whether you realised it or not, this was your first introduction to Gucci’s Mascara L’Obscur. Albeit mixed with water to create a tear effect and applied sparingly on lashes for definition.

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#GucciBeauty Mascara L’Obscur, launching soon, mixed with water to create a tear effect and then applied sparingly on lashes for definition. Rouge à Lèvres Voile sheer lipstick 201 ‘The Painted Veil’ provides subtle lip color and moisture on an otherwise natural look for the #GucciFW20 women’s fashion show. Discover the lipstick collections by @alessandro_michele through link in bio. #AlessandroMichele @gucci

A post shared by Gucci Beauty (@guccibeauty) on Feb 19, 2020 at 3:38pm PST

Housed in a retro powder pink tube, the mascara drops today. And with it, another tongue-in-cheek campaign featuring leftover mascara imprinted on pillows.

All you need to know is that the formula is the inkiest of black shades and near impossible to smudge/flake/feather once dry.

But for me the magic lies in the brush. Spherical in shape and made of flexible elastomer, it has been designed so you can sweep it through lashes for lift and curl but also apply mascara vertically (yes really!) for a bold, punk feel.

Another bonus: the slender tip is one of the best I’ve come across for grabbing even the tiniest bottom lashes.

‘I designed Mascara L’Obscur for an authentic person who uses make-up to tell their story of freedom, in their way. When we asked the talents to do the campaign, we looked for somewhat eccentric personalities who really wear their make-up in this way,’ explained Gucci’s Alessandro Michele in a press release. ‘We called it L’Obscur because this word balances charm and mystery.’

Don’t expect a pretty, fanned-out false-lash effect with this mascara. It’s a grittier, filthier beast than that. Imagine your mascara at 3am after dancing all night in a sweaty nightclub.

That’s the perfectly imperfect genius of Gucci Mascara L’Obscur.

 

 

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