The 12 Best Beauty Brands I Discovered On Instagram I feel like I’m the only one not willing to throw Instagram under the bus these days. The app is not without its controversy, sure, but what kind of person would I be if I trashed the platform that single-handedly supplied me with my fill of aesthetic beauty product shots daily? A person without any respect for the algorithmic powers that be, certainly. Thanks to some of the best beauty collectors on the ‘gram, I’ve been made privy to beauty brands that are the product equivalent of international Instagram models: perfectly manufactured, colour-coordinated, and somehow everywhere at once. From my exceptionally indulgent Instagram explore feed, and with the help of my fellow beauty nerds online, I’ve amassed a list of all the ~next best~ in beauty. Make sure to memorise the below brands now, so you can say you knew them “back when” ;). ASARAI Glossier’s Millennial Yellow cousin. Founded by Australian “naturopaths”, the back-to-basics skin care line is unisex and super effective, thanks to carefully curated ingredients. I have to be honest with you, nothing pleases me more than having the bright yellow tube of the Earth Tones Mask peeking out from my own beauty display. Well, maybe clear skin pleases me more. It’s a blessing this line offers both. View this post on Instagram Brighten up Wake up with a refreshing glow from a cocktail of Aussie botanicals — sunflower seed oil + rainforest lime extract + aloe vera juice from our Earth Tones mask! A post shared by A S A R A I (@asarai) on Sep 27, 2018 at 8:44am PDT Dr. Loretta Dr. Loretta or Dr. Luxury? After applying the brand’s serum and moisturiser for the first time, I’m not sure I could tell you the difference. The serum goes on like liquid velvet (you had to be there), and the moisturiser called into question all my previous notions of hydration. Aside from the fact that application was an out-of-body experience, these bad boys didn’t lead to a break out (which is a break through for me). View this post on Instagram Dry skin doesn’t stand a chance against these moisturizers to keep your skin hydrated all season long. #SkinUnexposed • • • • #bblogger #skincareregime #instaskincare #luxuryskincare #skincarecommunity #luxurybeauty #skincareaddict #skincarejunkie #instaskincare #skincareblogger #skincarediary #igskincare #skincaredaily #skincareproducts #skincareluxury #summerskincare #amroutine #vanitiesofig A post shared by Dr. Loretta (@drloretta) on Oct 8, 2018 at 12:10pm PDT Kosas Kosas’s quality-over-quantity mantra has customers lining up for their prodz, but their simple black-and-white packaging is what has landed them in beauty cabinet pics the world over. The brand’s geometrically-inspired lipstick tubes ground any beauty display, while the line’s array of rich reds, nudes, and pinks have got you covered for every occasion. View this post on Instagram Universally flattering. Clean Formula. Ultra Hydrating. Shop the the entire lipstick collection and get up to 30% off now through Monday, 11/26. A post shared by Kosås Cosmetics (@kosascosmetics) on Nov 24, 2018 at 2:48pm PST John Julia Famous for their proclamation that what you put on your body can be put on your face (and vice versa), John Julia is an essential for any Instagram beauty layout. With dropper bottles to make application a little more interesting, the classic John Julia font means business: these all-over serum lotions are ready to changeyourskinvia natural ingredients and radical simplicity. View this post on Instagram VITAMIN C BRIGHTENING SERUM : CONTAINING TWO FORMS OF VITAMIN C FOR A MORE EVEN COMPLEXION AND BRIGHTENING EFFECT. INFUSED WITH CRANBERRY, RASPBERRY, BLUEBERRY AND WHITE WILLOW BARK EXTRACT TO REVITALIZE AND CLARIFY YOUR SKIN TEXTURE AND TONE. (CONSISTENCY IS THICKER THAN OUR OTHER SERUMS) – – – #JohnJulia #JohnJuliaGlow #LoveAllYourSkin #FacialSerums #VitaminCSerum #Blueberry #Raspberry #WhiteWillow #GlowUp #Glowingskin #AffordableSkincare A post shared by JOHN JULIA (@johnjuliabeauty) on Sep 14, 2018 at 5:56am PDT Felt Formula I want to start by saying thank you from the bottom of my <3. Thank you, Felt, for validating my endless desire for skincare that feels as good to put on as it is for my actual skin. I mean, when the packaging’s bold-letter description of the feel of the product is “watery, silky, & smooth” (hey there, Layering Essence) you know your heart is about to skip a beat. It is my sincere belief that holding any Felt Formula product will make me more beautiful by association, and is perhaps why the brand’s items have become the crown jewels of every Instagram layout they touch. View this post on Instagram Layer, layer, layer with this hydrating gel essence. The #HydrateYourself Layering Essence will keep skin hydrated and healthy all year round. #FeltFormula #skincare #sensitiveskin #textureobsessed #alcoholfree #parabenfree #fragrancefree #gelcream #essence #watercream A post shared by Felt Formula (@feltformula) on Nov 23, 2018 at 9:15am PST BYBI Upon learning that BYBI stood for “by beauty insiders”, everything started to make sense. The inviting font. The bold, yet always complementary colour schemes. The commitment to hype-ingredients such as coconut oil, shea butter, and various fruit extracts. And, above all, the products that emphasise putting your most Insta-fluential face forward (soz, had to). PS: kudos to the new Babe Balm formula—what fast-absorption dreams are made of. View this post on Instagram At BYBI we’re more about flash bags, than flash deals. Get up to 30% off eco-chic BYBI Bundles (products + pouches) forever, not just for cyber weekend. That means no busy crowds or queues, just stress-free, dreamy, floaty browsing online ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in bio to shop Bundles ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BYBIBundles #BYBIGotYourBack #veganbeauty #greenbeauty #naturalskincare #ecofriendlyfashion #ecofriendlyproducts #ecofriendlybeauty #skincarecommunity #skincare #gold #sustainablefashion A post shared by BYBI Beauty (@bybibeauty) on Nov 24, 2018 at 9:01am PST Onomie I treasure every pump of my Onomie Powerful Priming Serum, simultaneously sending out silent thank you’s for what it’s done for my skin, and dreading the day when there’s nothing left in the bottle. But since Onomie products are the gift that keep on giving—what with their pale pink packaging, magic powers and trustworthy lettering—my beloved pre-makeup primer will still look great beauty cabinet-side after my face has devoured its contents. I have never had a bad makeup day with Onomie underneath, and it improves a beauty cabinet shot on Insta tenfold. View this post on Instagram It’s here! Meet our brand new, ultra-fine, antioxidant enriched Radical Setting Mist. For a glowy, hydrated complexion, and makeup that lasts all day. Ready. Set. Mist! A post shared by Onomie (@onomiebeauty) on Nov 14, 2018 at 7:17am PST Lilah B Stop what you’re doing and stick your finger into a pot of Lilah B. Comprised of a series of white, glass pots housing some of the best in natural colour cosmetics, Lilah B was made for the Instagram spotlight (read: iPhone flash). The irregularly-shaped stones are class on the outside and a total party on the inside—one swipe of the Virtuous Veil Concealer and you’ll know what I mean. View this post on Instagram A silky, sheer, weightless powder formulation with long-lasting light coverage, providing natural luminosity…#FlawlessFinish #lilahb A post shared by lilah b. (@lilahbeauty) on Nov 9, 2018 at 6:15am PST Le Paradis Please, put your judgement aside when considering the next three words: banana lip balm. Inspired by a handful of take-me-there destinations, Le Paradis Beauty has developed a range of balms chock-full of the good stuff (grape seed oil, shea butter, liquorice root extract, the works). I, too, was hesitant to let such an openly banana-flavoured balm meet my lips. Wearing the line’s infamous balm as I type, all I can say is: don’t judge a balm by its controversial flavour. Not only is the hint of banana flavour enjoyable (words I never thought I’d type) and the formula petroleum-free, but Le Paradis also gives the people what they want in terms of pastel packaging. No space for dry lips (or basic balms) in paradise. View this post on Instagram Le weekend! #leparadis #leparadisbeauty #tahiti #louisvuitton A post shared by Le Paradis (@leparadisbeauty) on Sep 28, 2018 at 9:14am PDT Kaja Where did Kaja come from? Seemingly out of nowhere. No matter, I’m grateful that this line of delightful little cosmic, alien-baby products has landed in my lap, courtesy of some of the most beautifully-curated product stagings on my Instagram explore feed. Kaja has successfully fused K-beauty aesthetic with what the American and Aussie beauty crowd wants/needs (and then some). If anyone finds another brand that launches heavy-duty concealers alongside heart-shaped stamp blushes, LMK. Until then, kaja me inside singing the praises of this K-beauty brand. View this post on Instagram Lovely pink scene by @rosesandbeauty⁣ ⁣ ⁣ #kbeauty #kajabeauty #cheekystamp #cushyvibe #beautybento A post shared by Kaja (@kajabeauty) on Nov 11, 2018 at 2:19pm PST Stratia Stratia reminds me of Deciem with a little more spunk. No black-and-white packaging here—which probably goes some way in explaining why Instagram has gobbled up the self-proclaimed “skin care that works” brand. Aesthetics aside, who doesn’t want to bathe their face in Velvet Cleansing Milk (because milk is where it’s at, remember?) and Liquid Gold? Reddit’s forum “SkincareAddiction” certainly does; the complete sell-out of the brand’s site is directly attributed to the forum’s going ga-ga over Stratia’s effective formulas. View this post on Instagram Mark your calendars! Stratia will be having a Cyber Monday sale – 20% off all our products! If you had your eye on our C+C Serum or have to replace your bottle of Liquid Gold, then you don’t want to miss this sale . Sale will start on 12:00AM PST Monday 11/26 – while supplies last and excludes gift cards. #stratia #stratiaskin #skincarecommunity #beautyflatlay #skincareflatlay #indieskincare #indiebeauty A post shared by Stratia (@stratiaskin) on Nov 16, 2018 at 9:41am PST Lovely Day Botanicals There’s something about Lovely Day that won me over instantly. Maybe it’s the fact that the increasingly popular brand hails from *cue shocked expression* Berlin. Or maybe it’s the fact that this hole-in-the-wall beauty retailer, known for selling other beauty lines, created their own line that is now hot stuff in the realm of Instagram beauty photography. There’s not a lot out there about the mysterious Lovely Day line, but what I can tell you is that each item is made in small batches, tested by a team of 15 “beauty enthusiasts” before distribution, and smells exactly as anything titled Lovely Day should. View this post on Instagram Monday mornings – Are you a fresh Tropical Hydration Nectar or a sleepy Mellow Mallow Moisturizer? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . #lovelydaybotanicals #lovelyday #skincare #natural #cleanbeauty #greenbeauty #beauty #vegan #plantbased #veganbeauty #crueltyfree #botanical #healthyskin #selfcare #sustainable #sustainablebeauty #sustainability #ecofriendly #skin A post shared by LOVELY DAY (@lovelydaybotanicals) on Nov 11, 2018 at 11:30pm PST Words, Alyson Zetta Williams The post The 12 Best Beauty Brands I Discovered On Instagram appeared first on CHRONICLES OF HER. Maddy Woon

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